Q&A: When talent meets tech

As technology reshapes the world of work, the race for talent is evolving fast. Digital culture now sits at the heart of recruitment, demanding new approaches from employers and candidates alike. But amid AI-driven hiring tools and virtual onboarding, the human touch remains vital. What does it take to thrive in a tech-enabled workplace, and what qualities still set great hires apart? We asked three leaders from across our network how digital culture shapes their recruitment, how technology is changing the search for talent, and which timeless human traits they still value most in today’s digital-first landscape.
 

Bridie Norman
SVP Business Line Linac Solutions and Managing Director, Elekta Ltd

What role does digital culture play in your recruitment process, and how do you ensure new hires will thrive in a tech-enabled environment?
At Elekta, digital culture plays a meaningful but not exclusive role in our recruitment process. We see digital tools and technology as allies and enablers of human potential. With almost 800 employees based in the UK, we use software that allows candidates to apply easily and equips our in-house talent acquisition team to identify great talent and make informed decisions without slowing things down. This approach reflects our broader philosophy. While we use digital tools to streamline processes and ensure efficiency, we are deeply mindful of the human impact our employees have in advancing the science of radiation medicine.

How has technology changed the way you identify and attract talent, and what human qualities do you still look for beyond digital skills?
Technology allows us to reach candidates globally, assess skills more consistently, and engage individuals who might otherwise be overlooked. We believe diverse teams drive innovation, reflect the communities we serve, and create a workplace where everyone feels valued. We have exceptional scientists, clinical experts, and engineers who work together to shape the future of cancer care. Their goal is not to automate care but to equip clinicians with the best tools available. We apply the same principle to recruitment. Seeking individuals who can collaborate across disciplines, think critically, and bring their full selves to our mission of transforming cancer care.

Christopher Persson
Executive Chair & Co-Founder at London Interdisciplinary School

What role does digital culture play in your recruitment process, and how do you ensure new hires will thrive in a tech-enabled environment?
For us, there is no divide between digital and non-digital culture; they blend seamlessly. Around half of our students study online through interactive sessions, so using digital tools is part of our DNA. We work with platforms like Notion and Miro to foster collaboration, and we are currently rolling out a virtual classroom called BigBlueButton. In recruitment, we look for people who are comfortable in this kind of environment, where digital platforms aren’t add-ons but core to how we work and learn together.

How has technology changed the way you identify and attract talent, and what human qualities do you still look for beyond digital skills?
Technology has expanded how we reach and engage with talent, making thought leadership easier to share with a much wider audience, though it also means standing out in a noisier space. We have invested in a strong social media strategy across Instagram, TikTok, YouTube, and other platforms. One of our videos on Barbie and AI went viral, sparking applications from prospective students and colleagues alike. Beyond digital skills, we look for people who use technology to augment their thinking rather than replace it. Curiosity, intellectual courage, and the ability to challenge ideas constructively are qualities that ensure new colleagues thrive in a tech-enabled environment while adding genuine value to our learning community.

Anneli Pinchard
HR Director, Saab Group Business Development

What role does digital culture play in your recruitment process, and how do you ensure new hires will thrive in a tech-enabled environment?
At Saab, we strive to adapt our recruitment processes to the digital age, using AI for initial screening and digital interviews can assist us for global reach. Our social media presence is growing, with tailored ads for different target groups. Our culture encourages innovation and technical development, fostering specialisation in technical fields. Our digital culture bridges sites, ensuring efficient communication and collaboration. We provide training and support during onboarding and beyond onboarding to help employees thrive with new technologies. While we focus on technological advancement, we prioritise our people, creating an environment where employees feel valued, supported, and empowered.

How has technology changed the way you identify and attract talent, and what human qualities do you still look for beyond digital skills?
Technology has enabled us to use AI for creating gender-neutral job advertisements, broadening our talent pool, and making our openings more inclusive. We prioritise individuals with development potential, regardless of their current skills. Personal characteristics suited to each role range from thriving in social environments to excelling in solitary coding. There's a place for everyone here. We value adaptability, creativity, and a willingness to learn. We seek candidates who offer fresh perspectives and are eager to contribute to our innovative and collaborative environment. As a company, our culture encourages employees to reach new heights, contribute ideas, and develop technically.