How Nexer designs tech for today – and tomorrow

These days, technology does more than keep a business running – it can change the direction of a whole company. At Nexer Group, this approach is part of everyday life, supported by years of real-world problem-solving and teamwork. With their new role as Patrons of SCC UK, Nexer is taking on an even bigger part in building business connections. To learn how practical thinking and strong values translate into new opportunities, we sat down with UK Managing Director Colin Crow.

From Swedish roots to tech leader worldwide
Nexer’s story begins in Sweden, founded by Dan Olofsson, an engineer who started out as a consultant himself. What began with Dan’s entrepreneurial drive has now grown into a global presence as one of Microsoft’s leading partners, spanning 37 countries and over 11,500 employees. In the UK, Nexer is rapidly expanding, having grown from one employee to 64 in just over five years, and now posting a turnover of £12 million. Reflecting on their journey, Colin notes, “We’ve taken our journey from Sweden to the UK and we’re doing pretty well – so let’s help others do the same thing.”

Shaping digital transformation in practice
This spirit of scaling success underpins Nexer’s leadership in digital transformation. “We are really focused on digital transformation. It’s all about taking people from old legacy environments to new exciting tech,” Colin explains. Their reach goes beyond typical tech projects, with a particular focus on accessibility through Nexer Digital and deep expertise in Microsoft enterprise solutions.

The group takes a hands-on, collaborative approach. “If we can help those organisations that come from Sweden to the UK to get a foothold, that’s absolutely what we want to do,” Colin adds. Through partnerships, Nexer both helps launch new ventures while strengthening its own foundation in the process.

Building culture on entrepreneurship and accountability
What sets Nexer Group apart is its unique culture. Colin shares his perspective: “At Nexer, if you say you’re going to do something, you do it. You have little bureaucracy, little process. You have no politics – you just get on and do a great job.” The company empowers its teams through trust and local autonomy, which is key to unlocking creativity and driving progress. “Each company within Nexer is allowed to have complete control over its destiny, because we trust the people that run the company to do a good job.”

Delivering results with practical focus
At Nexer, value is always defined by outcomes – not hype. Colin underlines: “We don’t just manage partners on a transactional way. We really look at them as though they are extensions of the Nexer family, and that’s the way we work well together and get benefit.” This focus on genuine partnership means supporting others in entering new markets and developing accessible solutions, while always keeping measurable impact as the goal.

Leading change through data and AI
Looking ahead, Colin is clear about the direction of technology: “All of these new technologies require data. So, that is the next big thing.” He foresees companies shifting focus to harnessing their own unique datasets and to putting AI and connected systems to work in practical ways. “You’ll see a lot more around how data and AI tools are shaping businesses of the future, that’s really exciting,” he says of the company’s future plans.

Crossing borders: UK-Sweden collaboration
Nexer’s strong ties to both Sweden and the UK are a major strength, enabling lively collaboration and shared innovation. Colin observes, “The advanced tech is really coming out of Sweden and the UK. The entrepreneurs that we’ve got, the mindsets, the capabilities, the experience. It’s what the world needs and the UK and Sweden are uniquely in a position to make that work, and Nexer can help with that.” This blend of structure and creativity makes Nexer uniquely effective on both sides of the North Sea.

Lessons from Nexer for organisational change
Nexer’s journey shows how empowering people and building trust across every level of an organisation can drive real, measurable success. For Colin Crow, culture is about “entrepreneurship, passion, execution. We keep bureaucracy and process to a minimum, avoid office politics, and simply focus on doing great work.”

Nexer illustrates that sustainable innovation flourishes when leaders let teams make local decisions, grounded in shared values. By fostering mutual support across borders, nurturing straightforward partnerships, and encouraging initiative, Nexer achieves real results – whether enabling digital accessibility for clients, growing in new markets, or leading in data-driven AI.

For organisations navigating change, Nexer proves that business priorities and innovation aren’t opposites. By investing in people and practical collaboration, and by staying closely connected with clients and partners, even the biggest transformations become manageable, sustainable, and beneficial for everyone involved.