Stefan Gullgren became the Ambassador of Sweden to the UK in August 2023 having most recently served in Warsaw as Sweden’s Ambassador to Poland. Previously, Stefan has served as Sweden’s Ambassador in Kyiv, held various positions at Sweden’s embassy in Moscow as well as different roles within the Swedish Ministry for Foreign Affairs in Stockholm.

Duncan Sanders is Director of Partnerships at ABBA Voyage, where he manages strategic partnerships that support the innovative production’s commercial, and wider social and environmental ambitions. With a focus on generating meaningful impact, Duncan oversees ABBA Voyage’s East London local educational engagement, an ongoing initiative supporting schools and community stakeholders to create opportunities for skills development, learning, and pathways for the next generation.

Prior to working for ABBA Voyage, Duncan has worked extensively in the cultural sector, assuming senior roles at Design Museum, Southbank Centre and British Library.

Nick is Chair of the UK Video Games Council as well as being on the Board at Ukie (the games industry’ representative body. Nick is currently Chair at Roundtable Interactive Group, Auroch and Coherence; and a Board Member at Adinmo and 10Six. Nick is a Games Industry veteran and founded The Games Angels, a collective of industry veterans investing in and supporting early stage gaming companies, being named as UKBAA Angel of the Year 2024Nick helped grow and scale Improbable, a tech unicorn that raised more than $600m, and helped build Sensible Object, a voice-control focused company which was sold to Niantic. Before that, he worked for 5 years at Crytek in Germany, and spent 9 years at Electronic Arts. He is also a founder trustee with OKRE in their work linking research and entertainment. Nick is on the Games London advisory board and was formerly a Trustee at BAFTA.

Charlotte Kleberg holds various project and board advisory roles in the Ro-Ro shipping sector through Wallenius Lines, Wallenius Marine, and United European Car Carriers. Part of the fourth generation of the family-owned business Soya Group, she represents the Group’s activities and interests across multiple roles and initiatives. She is also an Associate Fellow of the Royal Navy Strategic Studies Centre and the Council on Geostrategy. Previously, she was a junior analyst in RAND Europe’s Defence and Security team. Charlotte is particularly interested in contributing to the dialogue and facilitate understanding between the Navy and the commercial shipping sector to find solutions to maritime security challenges. She holds an MA in History of War from King’s College London and an MSc in War Studies from the Swedish Defence University. Her research focused on sea power, maritime strategy, and naval warfare and strategic thought.

Chin Lien Chen is the Creative Director of Fabrique, a multidisciplinary design collective that has been translating complex ideas into clear, engaging, and meaningful experiences since 1992.

Educated at RISD, Chin Lien was trained in a design philosophy where form is never decorative, but emerges from function, context, and intention. With more than three decades of experience, she has witnessed multiple waves of technological change shaping the design industry. While tools and platforms continue to evolve, one thing has remained constant: the fundamentals of human desire, intention, and behavior. For this reason, she consistently begins her work by asking essential questions about what it means to be human, and by exploring how objects, systems, and environments shape the human experience.

Over the course of her career, she has collaborated with clients such as The National Gallery of London, The British Library, Rijksmuseum, Qatar Museums, IKEA, TomTom, and many more. She has received numerous international accolades, including the European Design Awards, Lovies, and the internet’s highest honor, the Webby Awards.

Lawrence has over 20 years of experience delivering large scale digital projects for cultural organisations including the BBC, Disney, Discovery, Royal Museums Greenwich. At the National Gallery he leads a team exploring digital innovation, immersive storytelling and digital interpretation as well as audience analysis, product development and content creation.

Abhirupa is an employer branding and talent attraction leader who helps global brands turn their EVP into a competitive advantage. From energy to FMCG and now retail, she has worked with Unilever, AB InBev and IKEA to build impactful employer brands, shape Employee Value Propositions (EVPs), and design talent strategies that attract niche, hard to find talent. She is passionate about storytelling, turning their everyday experiences into powerful narratives that resonate with the many. 

Darren Wilson is responsible for LKAB’s ambitions to extract critical raw materials as biproducts from their iron ore mining operations in the North of Sweden. As Senior Vice President, Special Products, he is also responsible for their mining products, mining services and industrial minerals businesses. With over 30 years experience in mining, process engineering, new business development, M&A and business leadership he is well placed to bring the technical development of new products to new markets as we develop new critical supply chains.

Jack Reynolds is Partnerships Director at Initiative, where he leads the development of creative partnerships across the agency’s client portfolio. Working with brands including Volvo, Deliveroo and GetYourGuide, he specialises in creating partnership-led campaigns that connect brands with audiences through culture and entertainment. His work brings together strategic thinking, creative ambition and commercial impact to deliver meaningful brand engagement.

Prior to Initiative, Jack held partnership roles across the music, entertainment and media sectors at Deezer, Zoom Media and Sonos, building experience in streaming, live entertainment and brand collaborations.

Catherine Ferguson is a Partner at DIVE, an advertising agency for cinema. With 20 years of media experience, the majority spent in cinema - including a significant tenure at Pearl & Dean - she has deep expertise in brokering long-term cinema partnerships with clients such as Jaguar, Range Rover and Emirates.

Catherine is a lifelong film enthusiast who believes in cinema’s unique power as a collective experience, and in the opportunity it offers brands to be part of something rare and meaningful.

Fredrik Warneryd is the Chief Executive for the Swedish Chamber of Commerce for the UK, one of the largest and most active foreign chambers in the UK. Prior to joining the Chamber, Fredrik held many leading positions in the City of London. With more than 25 years of experience within the Nordic teams of Banque Paribas, Dresdner Kleinwort Benson, UBS and Credit Suisse, he has earned extensive knowledge and expertise in both the UK and Nordic markets.  

Founder of Game Advisor Ltd, a company specialising in customised advisory services and business development. Stefan is considered by many to be one of the founding figures of Sweden’s globally renowned gaming industry, with a track record that includes senior international roles at EA, Nokia, Microsoft, and Warner Bros.

He has served on the Advisory Board for Mojang/Minecraft, co-founded the Swedish Trade Association for Games, and was chairman of the Swedish Video Association from 2013 to 2015.

In 2008, he received the Swedish Games Industry's Lifetime Achievement Award.

Linda Nyberg is a Senior Corporate Affairs and Communications specialist with over 25 years of experience

working with strategic and tactical communication in global contexts, including national and international radio and broadcast, journalism and news and tv-show anchor and producer. Special interest in international Affairs, Public Affairs, Corporate Communications, Journalism, Moderating, Marketing/Branding and Social Media and Media Relations. Regarded as a trusted advisor among colleagues and clients. Linda is a political scientist with studies at Uppsala University, Sweden, Sorbonne, France and University of Alberta, Canada.

Moderator/Conferencier and consulting assignments for private and public sector including the academia like universities and innovation- and research centres. Assignments include besides moderating state-visits, ministerial and academic round-table discussions and conferences, major listed European companies and international organizations like UNHCR, Red Cross etc.