The Events

Retail Forum 2026

01 October, 16:45 - 20:30

Retail doesn't stand still – and neither do we. Our annual Retail Forum brings together retailers, brands, and partners to explore what's next for the industry, and how to turn new and big ideas into real growth.


This year, we focus on the profitable, connected store and how retail media, data, and social commerce are reshaping the customer journey. The brands keeping up – and pulling ahead – are those blending sharp in-store execution with smart use of insight, media, and creativity, all while holding on to what matters most: trust and loyalty.


Across talks and discussions, we'll explore how to build stronger customer relationships, create personalised experiences without eroding trust, and design journeys that bring customers back, again and again.


Travel to IKEA Service Office in IKEA Wembley

The IKEA Wembley Store has free parking available on site and is well connected by public transport. Neasden and Wembley Park stations are both around a 15-minute walk from the store, served by the Jubilee line, with the Metropolitan line also running through Wembley Park. Additionally, London buses 112, 206, 16, 224, and 232 stop near the store.


Complimentary Coach Travel to IKEA Wembley

To make your journey to the Retail Forum to be as smooth as possible, we are also offering a dedicated coach service, free of charge, for delegates who'd like to travel together from Central London directly to the IKEA Service Office in IKEA Wembley.


To book your coach seat, select that option when you book your ticket for the Forum. 


The coach will depart from a central London pick-up point at around 16:00, arriving in good time for the Forum, which runs from 16:45 to 18:45, followed by a networking reception until 20:30. A return service will depart from Wembley shortly after the end of the event at 20:30.


The complimentary coach ticket includes both the outward and return journeys. If you require travel in one direction only, please email events@scc.org.uk after completing your booking. This helps us manage coach capacity and make as many seats as possible available to delegates.


Seats are limited, so book your preferred journey early to secure your place.


Join us as we explore customers, journeys & growth.

Programme at a glance

Coach Transfer to IKEA Wembley Service Office

Please ensure that you inform us in advance if you wish to reserve a place on the complimentary coach service. The coach will depart from a central London location at 16:00.

5:00 PM Welcome to Retail Forum
George Arnett, Retail Week
Ellis Hawthorne, Retail Week
Dave McCabe, IKEA
Alexander Högberg, Swedish Chamber of Commerce for the UK
Fredrik Warneryd, Swedish Chamber of Commerce for the UK
Setting the scene: Bloomberg Intelligence Retail Insights
Charles Allen, Bloomberg LP
State of the Retail Nation Address
Helen Dickinson OBE, British Retail Consortium
Fireside Chat with David McCabe, IKEA UK’s new CEO & CSO
Ellis Hawthorne, Retail Week
Dave McCabe, IKEA
Deep Dive with RPC: The Employment Rights Act
Patrick Brodie, RPC LLP
Ellis Hawthorne, Retail Week
Case Study: The value of the right people in the right place at the right time
Jessica da Rocha, Odeon
Ned Gammell, Quinyx
Responsible Digital Growth
Svante Andersson, Haypp
George Arnett, Retail Week
Eleonora Pantano, University of Bristol
Ensuring a seamless customer experience across all channels
Ellis Hawthorne, Retail Week
James O’Hare, Sitoo Ltd
Karen O’Rourke, H&M Hennes & Mauritz UK Ltd
Sara Tate, Common Interest
7:00 PM Closing remarks
George Arnett, Retail Week
Ellis Hawthorne, Retail Week
Fredrik Warneryd, Swedish Chamber of Commerce for the UK
8:30 PM Coach Transfer from IKEA Wembley Service Office

Please ensure that you inform us in advance if you wish to reserve a place on the complimentary coach service.

Speakers

The Swedish Chamber of Commerce

Dave McCabe

CEO & CSO UK/IE

IKEA

Featured Speaker

Dave McCabe has had a long and impressive journey with IKEA, which started in the UK when he joined the opening of the Lakeside store in 1996. Since then, he has built broad international experience across IKEA in North America and Europe, in country and global leadership roles across Expansion, Commercial, Retail Logistics, Innovation and Retail Management. Dave then went on to become CEO for IKEA Czechia, Hungary and Slovakia for four years, with a strong focus on developing people, strengthening performance and leading with IKEA values at the core. 


Prior to joining IKEA UK, Dave served as the Global Fulfilment & Core Services Manager for Ingka Group, leading IKEA’s global Fulfilment team. Together with the IKEA UK and Ireland team, he is focused on working together to shape the future of retail in this very important IKEA global market.

The Swedish Chamber of Commerce

Karen O’Rourke

Managing Director UK/IE

H&M Hennes & Mauritz UK Ltd

Featured Speaker

As Managing Director for the UK and Ireland, Karen is responsible for all UK & Ireland subsidiaries of

H&M. This includes overseeing around 7,000 colleagues, the operations of over 200 physical stores,

our digital platforms, and the development of the brand and growing customer base in one of H&M’s

most significant markets globally.


Karen brings over 25 years of experience at H&M to her role, beginning her journey on the shop floor,

she has held 14 roles across store operations, area management, and sales markets, most recently

serving as Sales Market Manager for the Nordics. Her career is marked by a deep understanding of

retail operations and leadership, and a proven ability to drive growth and transformation. Karen has

successfully led cross-functional teams to elevate customer experience across multiple regions

The Swedish Chamber of Commerce

Helen Dickinson OBE

Chief Executive

British Retail Consortium

Featured Speaker

Helen leads the team and sets the strategic direction of the BRC. She joined in January 2013 and has been working with retailers for over 25 years. In 2016 she was awarded an OBE for Services to Retail.


Helen is passionate about diversity and inclusion in retail, she acts as the BRC’s Social Mobility Commission ambassador and was previously the Chair of Working Chance, a charity helping women offenders find employment. She is on the advisory board for Pennies, a charity which offers digital charity boxes to businesses, and was previously UK Head of Retail at KPMG.

The Swedish Chamber of Commerce

Sara Tate

Chief Strategy & Innovation Officer

Common Interest

Featured Speaker

Sara Tate is a globally recognized leader in brand and business transformation, helping global giants like PepsiCo and Starbucks transform to meet consumers’ changing needs.


A multi award winning agency CEO, Sara led the turnaround of TBWA London, driving sustained growth and creative reinvention. She is now Chief Strategy and Innovation Officer at Common Interest Group, where she brings together the group’s agencies and capabilities to develop new solutions to the changing needs of clients and their businesses.

The Swedish Chamber of Commerce

Ellis Hawthorne

Features Editor

Retail Week

Featured Speaker

Ellis is features editor at Retail Week, leading the features desk which produces long reads, rankings and profile interviews with some of retail’s most influential leaders. She oversees Retail Week’s annual flagship editorial content, including Retail Leaders' 100 Favourite Stores, the Retail Staff Pay Index, and the UK's Fastest-Growing Retailers report. 


Ellis began her journalism career as a reporter in her home town of Glasgow, working on a variety of titles including The Clydebank Post and The Glasgow Journal.


Before joining Retail Week, Ellis was digital and social editor at Retail Week’s sister title The Grocer, where she led the magazine's online editorial content.

The Swedish Chamber of Commerce

George Arnett

Intelligence & Insights Editor

Retail Week

Featured Speaker

George Arnett is the Intelligence & Insights Editor at Retail Week, overseeing the title’s data-driven coverage and intelligence feeds. His reporting focuses on economics, digital transformation and how AI is changing the industry. George was the first data editor at luxury fashion publication Vogue Business, a reporter on the Guardian’s data desk and covered multiple elections for German newspaper Die Welt. He authors Retail Week’s weekly Intelligence Briefing newsletter. 

The Swedish Chamber of Commerce

Eleonora Pantano

Associate Professor in Retail and Marketing Technology

University of Bristol

Featured Speaker

Eleonora Pantano, PhD, is Associate Professor (Reader) in Retail and Marketing Technology, and Deputy Head (Research) for Marketing&Consumption Academic Group at University of Bristol Business School. She holds a Ph.D. in “Psychology of Programming and Artificial Intelligence”. 


Her research focuses on the development of new retail technologies and algorithms that improve customer solutions and insights, and on advancing our understanding of how technology, and artificial intelligence in particular, shapes consumers. Her work appears in several books and textbooks, and in international peer-reviewed journals. She serves as Co-Editor of the Journal of Retailing and Consumer Services since 2024

The Swedish Chamber of Commerce

Ned Gammell

VP of Sales UK

Quinyx

Featured Speaker

Ned Gammell is VP of Sales for the UK at Quinyx. He has spent over 15 years across the UK and US working with global mid-market and enterprise retailers to drive business change through workforce technology. He previously spent seven years leading Quinyx's US retail business, partnering with brands including J.Crew, Calvin Klein, Tommy Hilfiger and Victoria's Secret to improve operational efficiency and frontline workforce innovation.


The Swedish Chamber of Commerce

Svante Andersson

President UK

Haypp

Featured Speaker

At Haypp Group since 2017, Svante is President UK and Deputy CEO. He holds an MSc in Finance from the Stockholm School of Economics and has extensive experience in finance and e-commerce, having served as CFO of several leading e-commerce companies, including Snusbolaget, as well as working as a Controller at Swedish Match and an Analyst at Momentum Capital Management.

The Swedish Chamber of Commerce

Charles Allen

Senior Analyst

Bloomberg LP

Featured Speaker

Charles Allen is a Senior Analyst for Bloomberg Intelligence, a real-time, interactive industry research platform available on the Bloomberg Professional services at BI <GO>. He specializes in global food retail and European general retailers.


Prior to joining Bloomberg in 2011, Mr. Allen worked at a research boutique, Consumer Equity Research, where he was a principal and global food retail analyst. During his 10 years in investment management, Mr. Allen was a buy-side equity research analyst at Commerzbank Asset Management and at Crédit Agricole Asset Management, where he developed an overview of the global retail sector. Mr. Allen also worked at Wood McKenzie and Merrill Lynch Europe, where he covered several sub-sectors of retailing, including UK stores, UK food retail, European retail and European food retail. He began his career in retail at Management Horizons Inc. in Columbus, Ohio.


Mr. Allen earned his Master’s degree from the University of St. Andrews in Scotland.

The Swedish Chamber of Commerce

Patrick Brodie

Head of Employment, Engagement & Equality

RPC LLP

Featured Speaker

Patrick is Head of RPC’s Employment, Engagement and Equality practice and co-lead of our corporate governance practice. Patrick is one of the UK’s leading litigators with a particular focus on business protection and restraint of trade. He has led cases in the UK Supreme Court on three separate occasions. He appears regularly in the Court of Appeal and Employment Appeal Tribunal. The cases he has acted on have changed the law in the UK and internationally. His practice, also, covers State and Diplomatic immunity.


He helps companies resolve complex workforce issues, especially with a collective or trade union element. Patrick is equally at home in advising on domestic, European and global integration, outsourcing and restructuring projects. Clients turn to Patrick and his team for advice on significant workforce change programmes, most often affecting large numbers of employees. He has advised the UK Government on trade union relations in the circumstances of large-scale public sector reform programmes. Patrick has acted as the quasi-HR Director for a high-profile group, engaging over 30,000 people in the UK.


Patrick is a leading employment lawyer for both Legal 500 and Chambers and Partners. He is, also, a leading Corporate Governance lawyer for Legal 500. 

The Swedish Chamber of Commerce

James O’Hare

VP of Sales

Sitoo Ltd

Featured Speaker

James O’Hare is VP of Sales at Sitoo, where he helps retailers simplify complex technology and create shopping experiences that flow across every channel. With more than a decade of experience in customer experience technology and a track record of building and scaling new markets, James is passionate about freeing up store teams to focus on customers, improving retail operations and keeping the customer at the heart of every interaction.

The Swedish Chamber of Commerce

Jessica da Rocha

Senior People Project Manager

Odeon

Featured Speaker

A Senior Project Manager specialising in leading complex, cross-functional programmes that bring together People, Operations, Technology and Commercial teams to deliver measurable business outcomes.


With extensive experience translating complex concepts into clear, actionable plans for senior leaders and operational teams. She combines strong project governance with stakeholder engagement, and change management, helping organisations move from insight to implementation.


Her expertise includes labour strategy, operational efficiency, customer journey mapping, self-service adoption, benefits realisation and cross-country programme delivery. Known for her collaborative and practical approach, she excels at aligning diverse stakeholders around shared goals and turning strategic concepts into scalable operational improvements.

Host Partner

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Partners

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Gift Sponsor

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Location

IKEA Service Office in IKEA Wembley

2 Drury Way, London, United Kingdom, NW10 0TH

Delegate

The Swedish Chamber of Commerce

Jan Ståhlberg

Founder & Managing Partner

Trill Impact

The Swedish Chamber of Commerce

Emmie Jones

Partner

White & Case

The Swedish Chamber of Commerce

David Samuelson

Partner

Nordic Capital

Book your tickets

SCC UK Member
£55.00
YP Member
£55.00
Non-Member
£165.00

Terms & Conditions

Bookings are non-refundable, but at the discretion of the organiser, you can change the name of the person attending. For this, please contact events@scc.org.uk.

Disclaimer: If you experience any issues when registering, please contact events@scc.org.uk and we will ensure you are registered quickly and smoothly. We are currently rolling out a new event system, so some features may look or behave slightly differently. Thank you for your patience while we complete this transition.


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