The Events

Retail Forum 2026

01 October, 17:30 - 21:30

Retail Forum 2026: Great things in store

Retail doesn't stand still – and neither do we. Our annual Retail Forum brings together retailers, brands, and partners to explore what's next for the industry, and how to turn new and big ideas into real growth.


This year, we focus on the profitable, connected store and how retail media, data, and social commerce are reshaping the customer journey. The brands keeping up – and pulling ahead – are those blending sharp in-store execution with smart use of insight, media, and creativity, all while holding on to what matters most: trust and loyalty.


Across talks and discussions, we'll explore how to build stronger customer relationships, create personalised experiences without eroding trust, and design journeys that bring customers back, again and again.


Join us as we explore customers, journeys & growth.

Speakers

The Swedish Chamber of Commerce

Karen O’Rourke

Managing Director UK/IE

H&M Hennes & Mauritz UK Ltd

Featured Speaker

As Managing Director for the UK and Ireland, Karen is responsible for all UK & Ireland subsidiaries of

H&M. This includes overseeing around 7,000 colleagues, the operations of over 200 physical stores,

our digital platforms, and the development of the brand and growing customer base in one of H&M’s

most significant markets globally.


Karen brings over 25 years of experience at H&M to her role, beginning her journey on the shop floor,

she has held 14 roles across store operations, area management, and sales markets, most recently

serving as Sales Market Manager for the Nordics. Her career is marked by a deep understanding of

retail operations and leadership, and a proven ability to drive growth and transformation. Karen has

successfully led cross-functional teams to elevate customer experience across multiple regions

Host Partner

whitecase

Partners

whitecase

Gift Sponsor

whitecase

Location

TBA

Central London, London, United Kingdom

Delegate

The Swedish Chamber of Commerce

Jan Ståhlberg

Founder & Managing Partner

Trill Impact

The Swedish Chamber of Commerce

Emmie Jones

Partner

White & Case

The Swedish Chamber of Commerce

David Samuelson

Partner

Nordic Capital

Book your tickets

SCC UK Member
£55.00
YP Member
£55.00
Non-Member
£165.00

Terms & Conditions

Bookings are non-refundable, but at the discretion of the organiser, you can change the name of the person attending. For this, please contact events@scc.org.uk.

Disclaimer: If you experience any issues when registering, please contact events@scc.org.uk and we will ensure you are registered quickly and smoothly. We are currently rolling out a new event system, so some features may look or behave slightly differently. Thank you for your patience while we complete this transition.


Book your tickets

Highlights from the Retail Forum 2025

See the highlights from the Retail Forum 2025. Our annual event that brings together senior leaders from major retailers and brands, retail technology and media innovators, and high-street and industry organisations


Photo gallery

Explore photos from the Retail Forum 2025 here.

Our Proud Partners Who Make It All Possible