Business Breakfast: How Swedish Scaleups Shift Consumers

18 March, 08:30 - 10:30

Swedish scaleups have a distinctive ability to influence how people live, connect and consume. At this Business Breakfast, we explore how leading Swedish challenger brands drive behavioural change across markets and borders. Through success stories and lessons learned, we will unpack the strategies, storytelling, and product decisions that make consumers choose something new over something familiar. How do you build credibility when challenging long-standing habits? What makes a new proposition feel safe, exciting, or culturally relevant?

Why join?

To gain practical, immediately applicable insights into consumer psychology, challenger positioning and behaviour-led innovation – valuable for anyone looking to grow, differentiate or scale internationally.

The breakfast will take place in the lounge area of the exclusive karaoke bar Moyagi in London, a creative and inspiring setting for conversation and networking.

About SCC UK’s Business Breakfasts

These events bring together tailored and differently composed, intimate groups for interactive roundtable discussions and great speakers. The format is informal and under the Chatham House Rule.