Reid is an investor at SFV, where he has spent the last five years investing at the intersection of the built environment and energy transition from Seed through Series B. Prior to SFV, Reid received an MBA from London Business School. He has a background in mechanical engineering and building design, including a role on WeWork’s real estate and development teams. 

Principal at Oxx, backing European founders with the vision and ambition to create category-defining B2B software companies at the scale-up stage. Background in pre-seed stage investments, corporate innovation and early-stage startup operations and data. 

David Cronin is a passionate advocate for sustainable innovation and international investment. As Inward Investment Manager – Sustainability at London & Partners, he plays a key role in attracting pioneering foreign direct investment (FDI) to the UK capital, with a focus on companies that align with London’s ambitious climate goals.

London & Partners is the business growth and destination agency for London, supported by the Mayor of London. The organisation promotes London as a leading global city for business, tourism, and talent. Within this mission, David is part of a specialist team dedicated to positioning London as a world-class hub for sustainable business. His work directly supports the city’s target of becoming net zero by 2030, by helping innovative global companies establish and expand their operations in London.

David collaborates with a wide range of stakeholders—from government departments and local authorities to private sector leaders and international investors—to ensure that London remains at the forefront of the green economy. His role involves identifying high-impact opportunities, facilitating market entry, and championing sustainable practices that contribute to long-term economic and environmental resilience.

Prior to joining London & Partners, David spent over four years at Enterprise Ireland, the Irish government’s trade and innovation agency. As a Market Adviser on the Client Service Excellence team, working across 40 global offices, supporting strategic initiatives and enhancing client engagement with senior leadership across the organisation.

Leela is a Senior Associate in the Corporate and Commercial team at Bates Wells. She advises founders, start-ups and scale-ups in the UK on legal aspects at every stage of their journey. She has extensive experience in working with organisations setting up in the UK.

Amy joined Level39 in 2014 to build an emerging fintech community of industry leaders, mentors, investors, and partners, to support ambitious entrepreneurs and high-growth technology businesses based in Canary Wharf.

As Director, Amy is responsible for the strategic development and operational delivery of Level39, which is now a global, connected community and home to 180+ businesses, innovating in FinTech, Cyber Security, CleanTech, AI, and Life Sciences. She has spent over 10 years as an ecosystem builder and is passionate about helping emerging entrepreneurs navigate the challenges of scaling. She is committed to creating an environment and community in which people from all backgrounds can find mentorship, investment and support. Alongside her role, Amy led the delivery of Startup & Innovator endorsements on behalf of Level39, enabling over 40 entrepreneurs from 15 countries to establish innovative technology businesses in the UK.

Elisabet Vinberg Hearn is an international expert on leadership impact, teams and people-first digital transformations, operating as leadership strategist, speaker and executive coach. She is co-founder of Think Solutions and CEO of Katapult Partners. Elisabet has an MBA in Leadership & Sustainability and has recently studied Sustainability Management at Cambridge University and AI strategy at MIT CSAIL.

Ingrid Orstadius helps brands and businesses commercialise innovation across media and technology sectors.

As Chief Business Development Officer and MD UK at Swipefinder, she leads international expansion for the Swedish ad tech company pioneering "Findvertising"-content discovery solutions that bridge streaming platforms and advertisers.

Ingrid serves as a board member at Spinview, where AI-driven digital twin technology manages the London Underground's property systems, and as Senior Adviser at Growthcap Impact Advisory, supporting growth companies with commercial strategies and partnerships.

With 20+ years spanning NBCUniversal, Turner Broadcasting, Disney, and Nordic Entertainment Group where she launched Viaplay, Ingrid specializes in complex commercial negotiations, SaaS partnerships, and international market development.

Ingrid holds a Master's degree in Business and Economics from Stockholm School of Economics. Swedish by origin, she has been based in London for two decades.

Fredrik Warneryd is the Chief Executive for the Swedish Chamber of Commerce for the UK, one of the largest and most active foreign chambers in the UK. Prior to joining the Chamber, Fredrik held many leading positions in the City of London. With more than 25 years of experience within the Nordic teams of Banque Paribas, Dresdner Kleinwort Benson, UBS and Credit Suisse, he has earned extensive knowledge and expertise in both the UK and Nordic markets.  

Since 2012, Benjamin’s agency, Deliberate PR, has supported Swedish startups and scaleups by leveraging the UK media’s ongoing fascination with all things Nordic to turn Britain into a gateway to the US and wider English-speaking world.

Deliberate PR takes pride in creating news-powered editorial media visibility for startups which attracts investors, conference organisers, and provides ammunition for sales teams.

Deliberate PR Nordic clients include Pophouse Entertainment, Paebbl, Alight, Exeger, Nordic Air Defence, SweBal (Sweden Ballistics), Kahoot!, Svenska Institutet, Node.VC, Strise, and Magnus Carlsen’s Take Take Take app.

Yusuf is a London-based partner at QED Investors with a focus on U.K. and European fintech and proptech companies. Yusuf joined QED in 2017, and his career has spanned roles as an operator, advisor, entrepreneur and investor. His current portfolio of investments include Wagestream, Fidel API, Capitalise, Rest Less, Wayflyer, Weavr, GetGround and Payhawk.

Yusuf started his career at Capital One in 1997 where he helped develop many of the innovative lending solutions in the underserved credit segment. Subsequently he joined the Financial Institutions M&A Group at J. P. Morgan in 2003, advising banks and specialty finance companies on mergers, public listings and capital raising.

He started his professional investing career in 2006, with a focus on specialty finance and consumer credit companies in Europe, including early fintech investments such as some of the first online loan originators in Sweden. Prior to joining QED, Yusuf was an investment director with a growth private equity fund, helping fast-growing companies and entrepreneurs build lasting franchises by leveraging the power of data analytics.

Yusuf holds an MBA from the University of Chicago Booth School of Business with High Honors, and a BS in Commerce from the University of Virginia McIntire School of Commerce with Distinction. He completed his undergraduate degree with a dual concentration in Finance and MIS.

Yusuf is fluent in English, Swedish and Turkish and has a working knowledge of German. He is currently studying Bosnian/Serbo-Croatian.