02 June, 03:30 PM - 09:15 PM
15:30-19:30 followed by concert attendance 19:45-21:15
Please note: Attendance for both the Forum and the following Concert are mandatory for all bookings. Guests will only be permitted into the concert if previously attending the Forum.
Team Sweden UK: Exploring Unexpected Partnerships
Redefining collaboration in a changing world: What happens when a family-owned shipping company partners with one of the most popular music groups in history? Or when a retailer joins forces with a tech innovator? The unexpected. The remarkable. The future.
With London being the chosen host city for Europe’s inaugural SXSW Festival, it was too good an opportunity not to align a gathering of our members and community to explore how tech, film, music, culture and sport can impact businesses in unexpected ways!
In a world that refuses to stand still, collaboration across industries is more important than ever. This forum dives into the unexpected alliances where imagination meets innovation and wild ideas turn into real-world solutions.
Join industry disruptors, and cultural pioneers as they share insights into how cross-industry partnerships are reshaping the future. Engage in thought-provoking discussions, explore real-world case studies, and participate in interactive sessions designed to inspire innovative thinking.
Whether you're a business leader, creative professional, or entrepreneur, this is your chance to explore what’s possible when industries come together to create something extraordinary.
The question is: where will your next unexpected partnership take you?
Background:
Inspired by the very first SXSW week in London, Team Sweden UK (Embassy of Sweden & Swedish Chamber of Commerce for the UK) are collaborating to host this event with ABBA Voyage aligned with this week-long conference & festival. As Forbes has already foreseen: “Its first European edition is more than just an expansion, it marks a shift in how business, creativity, and commerce intersect”
The Swedish and UK governments have both acknowledged and prioritised the strategic and economic role creative industries - tech, film, music, culture, and sport play. And the bilateral exchange between Sweden and the UK in these critical areas keep going from strength to strength. And so, join Team Sweden UK to celebrate the cross-border cross-industry collaborations which highlight the best examples in how “business, creativity, and commerce intersect” - Forbes.
And an extra treat - it has recently been announced that to celebrate the concert's third anniversary, some small changes and additions will be made to the ABBA Voyage setlist from 27th May.
Featured Speaker
Svana Gisla has played a big part in creating some of the most memorable and impactful visual works in the music industry for almost three decades, having run Ridley Scott Associate’s reputable division of Black Dog Films for sixteen years from 1999-2015.
In 2015 Gisla won nominations as a producer for both a Grammy and an Emmy award for producing the HBO special of “On The Run” commissioned by Beyonce and Jay Z in Paris. She has produced documentaries and longform entertainment features for the likes Bruce Springsteen, Chemical Brothers, Oasis and the Swedish House Mafia.
In 2015, Svana produced Blackstar and Lazarus for David Bowie for his album Blackstar, directed by Johan Renck. The videos were Bowie’s last visual output before his passing in January 2016.
Her music video work include award nominated videos for Madonna, Coldplay, The Rolling Stones, Radiohead, Oasis, Kylie Minogue and many others. In 2017 Gisla & Renck got a request from ABBA to make a music video for a project that involved digital copies of the band. The project subsequently dissolved a year and a half later, but the pair took over the basic idea and developed it into a forward facing concert featuring digital copies of ABBA as they were in 1979.
Renck went on to other projects (Chernobyl, Spaceman). Gisla went on to Produce ABBA Voyage with a team of creatives, experts and specialists from all over Europe. Her co-producer is Ludvig Andersson.
Featured Speaker
Charlotte Kleberg holds various project and board advisory roles in the Ro-Ro shipping sector through Wallenius Lines, Wallenius Marine, and United European Car Carriers. Part of the fourth generation of the family-owned business Soya Group, she represents the Group’s activities and interests across multiple roles and initiatives. She is also an Associate Fellow of the Royal Navy Strategic Studies Centre and the Council on Geostrategy. Previously, she was a junior analyst in RAND Europe’s Defence and Security team. Charlotte is particularly interested in contributing to the dialogue and facilitate understanding between the Navy and the commercial shipping sector to find solutions to maritime security challenges. She holds an MA in History of War from King’s College London and an MSc in War Studies from the Swedish Defence University. Her research focused on sea power, maritime strategy, and naval warfare and strategic thought.
Featured Speaker
Per Tunell is a Naval Architect with more than 25 years in the shipping industry. He has been working as a ship surveyor, project manager of several newbuildings, Head of Environmental Management and Chief Operating Officer at Wallenius Marine and is now Vice President, Sustainability & Business Development at Soya Group (the Wallenius Group)
Per Tunell has been speaking about the Wallenius Marine vision: “Leading the way towards truly sustainable shipping” all over the world, and how that vision has led to concrete results. Today, Wallenius Marine is using big data and lean processes to ensure energy efficiency, have a highly skilled crew with a strong environmental engagement and has now also developed a new vessel concept with wind as main propulsion.
ABBA Arena, Pudding Mill Lane, Queen Elizabeth Olympic Park, London, Greater London, United Kingdom, E15 2RU
Bookings are non-refundable, but at the discretion of the organiser, you can change the name of the person attending. For this, please contact events@scc.org.uk.
Register your Interest