Stefan Gullgren became the Ambassador of Sweden to the UK in August 2023 having most recently served in Warsaw as Sweden’s Ambassador to Poland. Previously, Stefan has served as Sweden’s Ambassador in Kyiv, held various positions at Sweden’s embassy in Moscow as well as different roles within the Swedish Ministry for Foreign Affairs in Stockholm.

Per Tunell is a Naval Architect with more than 25 years in the shipping industry. He has been working as a ship surveyor, project manager of several newbuildings, Head of Environmental Management and Chief Operating Officer at Wallenius Marine and is now Vice President, Sustainability & Business Development at Soya Group (the Wallenius Group)

Per Tunell has been speaking about the Wallenius Marine vision: “Leading the way towards truly sustainable shipping” all over the world, and how that vision has led to concrete results. Today, Wallenius Marine is using big data and lean processes to ensure energy efficiency, have a highly skilled crew with a strong environmental engagement and has now also developed a new vessel concept with wind as main propulsion.

Charlotte Kleberg holds various project and board advisory roles in the Ro-Ro shipping sector through Wallenius Lines, Wallenius Marine, and United European Car Carriers. Part of the fourth generation of the family-owned business Soya Group, she represents the Group’s activities and interests across multiple roles and initiatives. She is also an Associate Fellow of the Royal Navy Strategic Studies Centre and the Council on Geostrategy. Previously, she was a junior analyst in RAND Europe’s Defence and Security team. Charlotte is particularly interested in contributing to the dialogue and facilitate understanding between the Navy and the commercial shipping sector to find solutions to maritime security challenges. She holds an MA in History of War from King’s College London and an MSc in War Studies from the Swedish Defence University. Her research focused on sea power, maritime strategy, and naval warfare and strategic thought.

Olivia Downing, NIBE’s Head of Marketing, has a wealth of communications experience gained over 25 years in all areas of the marketing mix - in events, brand strategy, leadership and team development, both on and offline.

“My remit at NIBE is to help take the brand to the next level by working with the rest of the senior management team to deliver its ambitious growth plans in the UK over the next five years. Despite us being one of the largest heat pump manufacturers in Europe, with the UK historically being a much more gas boiler-led market, we have not been necessarily as high profile in the UK heating sector as the boiler companies because we only sell heat pumps. So, our biggest challenge in terms of brand growth has been how to cut through. With the UK government’s ambitious Net Zero targets, now is our opportunity!”

She was attracted to NIBE particularly by the quality of its people: “I’ve never worked anywhere else like it. It offers an unbeatable combination of exceptionally powerful sustainability credentials and a strong heritage with deep roots in Sweden – the best-use case you could possibly get for heat pumps.”

Stephen Adams is a senior commercial partnerships executive with over 15 years of experience in global sport, media, and technology. Currently serving as Senior Manager, Global Partnership Sales at Liverpool Football Club, Stephen has led the development and execution of multi-million-pound sponsorships with brands such as Husqvarna, Lucozade, Engelbert Strauss, and Ladbrokes.

Prior to joining LFC, Stephen held senior commercial roles at The Football Association, where he was instrumental in securing landmark agreements including the Barclays Women's Super League title partnership and PayPal’s grassroots initiative. Earlier in his career, Stephen was Head of Automotive UK at Facebook, where he delivered significant revenue growth and established Facebook as a key partner for brands like Ford, BMW, and MINI.

Stephen is recognised for his strategic, insight-driven approach to partnership sales, his deep understanding of brand marketing objectives, and his ability to align commercial innovation with long-term business impact.

Stewart is an accomplished business professional with over 17 years of leadership experience across the outdoor power equipment and construction industries. As Managing Director of Husqvarna UK, he oversees the Forest & Garden Division, driving strategic growth, operational excellence, and customer-centric innovation. Stewart brings a strong track record of delivering sustained revenue and EBIT growth, across global markets.

Prior to joining Husqvarna, Stewart held senior leadership roles at Finning UK and JCB, where he led global product strategies, market expansion initiatives, and major business transformations. His expertise spans P&L management, multi-channel sales, product and brand development, strategic marketing and organizational leadership. Known for his commercial acumen, technical proficiency, and collaborative style, Stewart is passionate about shaping the future of industry-leading brands through innovation and strategic vision.

Craig is a Pro Robotics Key Account Manager for Husqvarna and has been working with LFC from a product side for over three years now on their Husqvarna journey. Over the last three years we've worked closely with the club to implement the usage of robot mowers across various areas across the site which has now developed to 12 machines which cut banks around pitches and garden areas which not only lowers emissions, but also gives time back to the groundsmen to raise standards of the clubs playing surfaces.

Erick Morales is a Product Marketing Lead at Spotify, where he’s spent the past 3 years helping shape the future of the Spotify experience and bringing features like DJ and AI Playlist to market for millions of listeners to enjoy.

With a background in tech, marketing, and cultural strategy, Erick brings over a decade of experience leveraging creativity, data, and human insight to launch products that resonate.

In 2021, he was named one of the world’s top data-driven innovators for co-creating a social listening methodology that informs product positioning and strategy.

Lisa is a fountain of ideas, and with her creative vision and business-driven mind she has the skillset to turn those ideas into reality. Lisa has produced content for international clients such as Condé Nast and City of Paris, and is the Creative Director and official spokesperson for AVICII Experience Museum in Stockholm, amongst other projects in the museum and exhibition sphere . Lisa is currently designing and developing multiple global immersive exhibition formats mainly in the fields of music, arts and fashion with her team at MoodBoard.

Mats has one foot in marketing and the other in entertainment, inspired by what each business could learn from each other. Mats was one the founders and executive producer of the immersive dinner entertainment format Mamma Mia! The Party, which premiered in Stockholm 2016. Before that, he partnered in tv and event production agencies and as the marketing director at McDonald’s.

Bea Åkerlund is an LA-based Swedish fashion designer and stylist who is known as an icon in the industry for her out-of-the-box ideas and her unique blending of styles. She is responsible for innumerable iconic celebrity looks over the past 30 years, boasting clients like Madonna, Beyonce, Ozzy Osbourne, Lady Gaga, Britney Spears, Black Eyed Peas, Katy Perry, ABBA Voyage, and Ghost. She is also actively involved in mentoring the next generation of designers and stylists and is ensuring that fashion remains a fine art.

Carolin Alkegaard is a Swedish creative and Marketing Manager with a background in television and a passion for music and culture. After starting her career in Swedish TV, she transitioned into the UK music industry, where she now leads marketing initiatives and creative campaigns. She’s also the founder of a culture-focused podcast spotlighting live music performances and emerging voices, and regularly hosts events that bridge the worlds of music, media, and storytelling.