Adway is a smart recruitment marketing platform that will streamline candidate inflow and take the employer brand to new levels. With smart and integrated technologies, they help companies discover and attract both passive and active candidates as well as strengthen your employer brand.

Asteria is a cash flow analysis software. They integrate to ERP & Bank API's, analyse data and use ML to forecast cash flow. They apply visuals to give visual feedback on past, present and future cash flow, use ML to offer suggestions to improve working capital.

Astrid is a mission-driven education technology company with an adaptive learning platform for reading, powered by state-of-the-art speech recognition technology. Their magical schoolbook brings students, teachers and parents together to make reading fun. Their purpose-built remote learning solution is offered as a SaaS product.

Beleco is a design-tech startup that offers furniture on-demand. The concept brings together high-quality design with simplicity and high availability letting users access the items both shorter and longer time. By maximizing the value of furniture throughout its life cycle, they will transform the furniture industry and develop a more sustainable society.

Brinja aims to bring workers home safe by their IoT platform that can provide connectivity to things inside of the site in order to monitor the environmental health of the site and create alerts in case of potential risks are detected. Their specialized technology has been developed to detect risk factors and significantly improve the response time in an emergency situation in risky work environments.

ClimateView provides software for climate strategy execution. Their product breaks down high-level climate goals into operational targets.

Compodium offers encrypted video calling and streaming solutions. End-to-end encryption, self-developed authentication layer for video conferencing offering customers across multiple layers military-grade, enterprise-class video communications. 

Driftio helps consumers make better financial decisions based on validated and automatically updated data, and to achieve a lower financial concern with lower day and night stress levels. They offer mobile apps and Web services for users to truly love a daily 10-second check of their total wealth development in a personal balance sheet.

Ecobloom is a Stockholm-based AgriTech company developing IoT-powered micro-farms for households, restaurants, cafes and offices. They have created a unique and IoT-powered micro-farm. The technology allows people to monitor and control the whole growing process from a mobile application.

Estabild is a B2B SaaS tech-company that helps construction project stakeholders to monitor and consolidate the progress of their development in real-time. Estabild can connect to already-used tools by the project management team to streamline information already captured at the project site.

Favro provides a single platform for collaborative creation, planning and organisation. Simple enough to handle basic tasks, and powerful enough to tackle the biggest challenge, Favro is enterprise-grade compliant, military-grade secure, gamer-grade fast and consumer-grade professional.

Flarie offers fun and engaging mobile games, completely free and without disturbing advertisements. For brands, Flarie offers higher brand engagement and a marketing format which provides on average 15 times higher marketing effect. 

Fenix offers caring support for funeral planning and estate issues, made easy and affordable online. Customers may take their time to review options discreetly, and remotely, and at a lower cost.

Formulate offers analytics for retail promotions by applying artificial intelligence to retailer transaction data, giving them insights to run better promotions. It provides users with a comprehensive analysis of all their past promotions, reliable forecasts of all their planned promotions, and the ability to simulate new promotions in the ideation phase.

LOOP have a unique platform and concept called micro mentoring where employees share knowledge and help each other grow. The company decides what the strategic skills are and LOOP seamlessly scales within the organization making sure that employees constantly improve their competence. They make skilling and reskilling scalable and effective.

Scientific EdTech provides data-driven math teaching that has been scientifically validated to 6-15-year-old children. Current ways of teaching math have not been validated by science, causing students to underperform and fear math. Their math teaching engages students, teachers and parents by using high-quality game design and smart methods from psychology.

Smart Visualizer is an AI web-based 3D visualisation platform. They visualize anything with a maximum toolset and features. Online collaboration and teamwork from different industries and data sources. They publish or share the visualisations to customer or citizens and allow them to use toolsets in their visualisation.

Vembla offers customers a unique digital platform with a vast selection of groceries and everyday goods from local retailers. The hyperlocal model they use allows our customers to receive their deliveries within 60 mins through environment-friendly modes of transport.

WeHype connects brands and gaming influencers for marketing campaigns on a global scale. Leveraging the largest gaming influencer network on the planet, they help brands reach billions of gamers. The platform helps brands remove manual overhead and ensure targeting.

Wiser is a subscription-based social network that connects intelligent, curious individuals – providing a platform for them to discover and stream podcasts and videos or read articles based on the recommendations of one another.

Zesec is a digital platform that manages and distributes access in a building, the mobile becomes a keychain. This opens up for a lot of new opportunities for all involved parties. Zesec handles the access and makes sure it’s a seamless customer journey for everyone.

Alexander is the CEO of Goodwille, a professional services business that helps Swedish startups to enter, grow and scale in the UK. Over the past 20 years Goodwille have helped hundreds of Swedish start-ups including iZettle, Readly & Widespace on their UK journey, providing services covering Governance, Finance, HR, Payroll & Virtual Offices. By allowing Goodwille to take care of all your non-core business activities, it provides you with a smooth, efficient and compliant operation, whilst giving you and your team more free time to focus on the things that bring real value to your business.

Alex graduated from Oxford University, and gained many years of broad legal experience at leading law firms Freshfields Bruckhaus Deringer and Hogan Lovells, including client secondments at Goldman Sachs, Tesco and ExxonMobil. He Co-Founded Ignition Law in 2015, a full-service law firm, which focuses on start-ups, scale-ups and entrepreneurial clients, to provide pragmatic and cost-effective legal services to over 4,000 clients to date, as well as with many leading business schools, universities, and leading investors. Ignition Law has been recognised at the Lawyer Awards for innovation, FT Innovative Lawyers Awards, Legal Business Awards, LegalWeek Awards for Innovation, and the Great British Entrepreneurship Awards. Outside of Ignition, Alex is a fellow of the Royal Society for Arts, sits on a corporate advisory board of LexisNexis and has lectured on the Cambridge University Masters in Corporate Law and Oxford Saïd Business School Entrepreneurship Programme.

Arash works as the Project Manager for Start-up Sweden, an organisation that accelerates the most promising tech startups in Sweden, helping them on their journey to enter the global market. Prior to his work at Start-up Sweden, he worked as an Analyst at Sustainable Technologies Fund for several years and as a Business Development Manager at IDG Sverige. He has also experience as a Sustainability Consultant at The Natural Step.

Since 2012, Benjamin’s agency, Deliberate PR, has been bringing Swedish tech and cultural startup concepts to the UK: using his country as a gateway to the winder English-speaking world, and helping his clients secure media coverage that makes them attractive to investors and users. In 2015, Deliberate PR opened an office in New York, to help Swedish startups make the move from UK to US market. Swedish clients include Tictail, Toca Boca, Lifesum, FishBrain, Football Addicts, Magine TV, Acast, and Bokförlaget Max Ström. Benjamin, a graduate of Cambridge University, has worked within the media industry for over a decade, including time within the Film Publicity department at Freud Communications, as co-Director of a Consumer PR agency, and in editorial capacities for The Daily Mail and The Daily Telegraph newspapers.

Björn works for the Department for International Trade at the British Embassy in Sweden where he supports Swedish companies interested in scaling to the UK. He has an understanding of the UK landscape in a number of different sectors related to the tech and creative industries. The support provided to Swedish companies is free of charge and includes market information, introductions and showcasing of UK opportunities. In the last couple of years, Björn has arranged delegations from Sweden to the UK in both HealthTech and FinTech.

Carsten has more than 20 years of experience in working with international corporate customers in the Nordics, Germany and currently, the UK.  Carsten has had a varied banking career, having worked within international relationship management, global cash management, business development and personal banking. Supported by his team in London, he is currently working closely with external colleagues across the Nordic region, to maintain and develop customer relationships across all business segments. Throughout his career, Carsten has successfully led and been involved in cross-cultural collaboration with multiple stakeholders across a large organisation.

Ciaran is Vice President of Partnerships at Trustly, having joined as Head of Commercial Strategy in 2016. He has extensive experience in fintech strategy, product value propositions, go-to-market processes, as well as building direct and channel sales. Alongside this, he is involved in Open Banking in the UK and other industry initiatives such as SWIFT's Pay Later API standard. Prior to Trustly, Ciaran worked in investment banking. Firstly at Credit Suisse in a derivatives quant & programming role. Laterally in Financial Institutions M&A at SocGen and Nomura advising wealth managers, banks, and insurers.

As an Associate in the firm’s Brands team, part of the Intellectual Property Media and Technology practice, Clare advises clients on every aspect of their brand strategy including the development, protection, exploitation and enforcement of intellectual property rights.

Recently commissioned by Wiley to write the book ‘How Banks Innovate’ which will be published in 2021 and feature case studies from the most innovative banks around the world. Founder of Fintech Finishers, set-up to raise awareness, inspire action and introduce accountability for more diversity, inclusions and equality in the fintech industry. Founder of the retail finance API platform Divido. Prior to starting Divido he launched Glassdoor.com in EMEA which subsequently got acquired for $1.2bn USD. Before this, he helped traditional media companies like The Times and the Daily Mail in the UK and Gannett, the largest newspaper publisher in the US, to monetise new digital channels for recruitment, property and content. Author of Amazon bestseller 'The Social Media MBA' series and 'How to Sell Online' published by Pearson, the world's largest publisher of academic literature. Hold an MBA from the University of Oxford.

Daniel Glazer is an American technology lawyer, strategic business advisor, and the founding partner of WSGR's London office. Since the 2010 launch of the UK Government's "Tech City" initiative, he has focused on supporting high-growth UK and other European companies with U.S. expansion and fundraising, and connecting the UK and wider European tech communities with U.S. investors, corporates, advisors and other stakeholders.

Elisabet is a leadership strategist and business owner with extensive experience in how to build winning cultures and teams, facilitating change success with client organisations all around the world.  She has co-written three multi-award-winning leadership books. Her third book, Amazon bestselling “The Leader’s Guide to Impact” was released by Financial Times in April 2019. Elisabet is a leading voice on future leadership, leading transformation, cultural differences in an international world, and inclusive and innovative business cultures. She actively operates as a consultant, speaker and executive coach, having provided strategic leadership and tactical solutions to clients around the world, including American Express, H&M, Skanska, Greenpeace, SOS Children’s Villages and ABN-AMRO.

Helen has over 15 years' experience in corporate and finance transactions and restructurings. Prior to joining Ignition Law, she worked at Freshfields Bruckhaus Deringer in London and New York before joining Linklaters in London. She has also undertaken secondments to Goldman Sachs, Alcentra, Barings, Barclays Bank PLC and The Bank of Tokyo-Mitsubishi Ltd. During her career to date, she has advised on a variety of complex, cross-border corporate and finance transactions, for sponsors, companies, banks, alternative capital providers and other financial institutions. Helen has also acted on various restructuring and debt transactions acting for lenders, coordinating committees and companies in financial difficulties and further advised on numerous investment rounds and other corporate transactions for SMEs

Jacqui Brown is the HR Manager at Goodwille, and supports employers with the full employment lifecycle in the UK, advising employers on best practice and legislation, along with how to attract and retaining talent. By allowing Goodwille to take care of all your non-core business activities, it provides you with a smooth, efficient and compliant operation, whilst giving you and your team more free time to focus on the things that bring real value to your business.

“JP” hails from German TBWA agency Heimat, which he joined in 2013. Heimat is known for unconventional advertising that breaks with the conventions of a market. Here he worked for one of Europe’s largest DIY retailers HORNBACH and took care of the agency’s new business. Since March 2020 he’s a been a pirate at TBWA London. Throughout the process, he’ll stay on board for the Swedish Chamber of Commerce and will be your primary point of contact at TBWA\London.

Jenny Tooth has since July 2012 taken the role of CEO of the UK Business Angels Association, the trade body for angel and early stage investing, which superseded the British Business Angels Association. Jenny provided strategic support to BBAA since its establishment in 2004, supporting both policy and interfacing with Government, as well as developing the trade body’s major annual events, before becoming the founding CEO of UKBAA. Jenny has over 20 years’ experience of supporting SMEs access to investment, both in the UK and internationally.

Jon is the founder of Natta - a voice-first technology platform building apps on Amazon Alexa / Google Assistant / Siri Smart Speakers. He has previously worked with Swedish Startups on their growth journeys, from fintech to unicorn. He started his career in direct sales in the UK and later got into the startup world where he has worked with startups such as Living Social and iZettle. He was the first sales employee at iZettle in the UK - a team which has subsequently grown across 9 markets in Europe.

Josefine Crona is a member of the Hogan Lovells Commercial team and advises on a wide variety of commercial and regulatory matters, ranging from day to day contracting arrangements and regulatory compliance issues to multi-jurisdictional product launches and strategic commercial projects. Josefine regularly works with clients to help them navigate the legal and regulatory requirements that apply at all stages of the product lifecycle, providing practical, solution-driven advice on rules relating to product composition and labelling, packaging and claims, and advertising and marketing activities. Josefine also has experience in helping companies resolve enforcement issues and working with UK authorities such as Trading Standards.

Katarina is Head of Communications at Apax Partners. She has more than a decade of experience advising financial services and investment firms on reputation management and strategic communications, particularly around corporate positioning, financial transactions and crisis situations.

Kent has advised and financed companies in many different industries, throughout his career in the financial sector. The last couple of years he has been focusing on venture-backed growth startups helping them navigate in the capital market and scaling their business. He was one of the founding team members of Danske Bank Growth and a part of building the concept, network and new ways of working. Today he is heading the Danske Bank Growth team and an active part of the Nordic startup ecosystem.

Lorna is an expert in all things Disruption. She is a creative brand-, marketing- and communications strategist with an eye for insight and unwavering enthusiasm for brilliant ideas that drive results.

Lorna is a frequently published commentator and speaker, with a special interest in neuroscience, marketing effectiveness and strategy. Over the past 20 years, she has authored a number of winning IPA Effectiveness papers and is a Convenor for the IPA Effectiveness Awards.

Nelson da Graca is part of Business Sweden’s United Kingdom and Ireland, assisting Swedish companies to grow global sales and international companies invest and expand in Sweden within the telecom and start-up segments. Nelson brings 7 years of experience assisting Swedish companies with strategic advice, practical support, sales acceleration and market insights on global markets. 

Paula is a Senior Associate in the Privacy and Cybersecurity team at Hogan Lovells. She assists clients in the rapidly-changing regulatory landscape and has a broad range of experience advising multinational companies on issues ranging from data transfer projects to compliance programs in a variety of industries including TMT, pharmaceuticals, insurance, financial services, and retail.

Ranj Begley is the Managing Director of Readly UK, the ground-breaking, all-you-can-read digital magazine service, and Chief Content Officer for the whole of the international Readly operation which has a consumer footprint across 50 territories worldwide. Begley built the UK company from the bottom up, brick by brick, from its launch in 2014 to its current market-leading and award-winning position in 2020. Prior to founding Readly UK, Begley held a number of senior management positions in marketing and business development roles in publishing and fulfilment companies including Dovetail, Highbury House, CDS Global and UBM plc.

Sara joined TBWA as CEO in October 2017 as part of a new management line up and is one of the few agency leaders to have begun her career as a strategist. She has worked on an array of world-renowned, multi-award-winning businesses including Coca-Cola, Baileys, Boots, Diageo and British Airways. Sara also has strong experience with B2B clients, having worked with the likes of educational provider Pearson to relaunch the brand internally and externally.

Teemu is a VC Investor at DN Capital, focusing on the Nordics and SaaS.   DN Capital looks to partner up with seed to Series B -stage companies in Europe and North America across technologies within SaaS, fintech & consumer tech verticals.  The firm thrives on supporting its portfolio companies - especially with recruiting to key VP+ level positions and with finding the best growth and GTM strategies.  

Triin is investing in fast-growing, early-stage technology companies at The Venture Collective. Before joining TVC, she was Investor at Founders Factory, a highly active early-stage investor, where she worked closely with corporates such as easyJet, The Guardian, and Aviva by looking after Travel, Media, FinTech, and AI investments. Prior Founders Factory she was heading the ecosystem at Startupbootcamp FinTech. She has previously established a handful of technology businesses, and has years of experience building and supporting startups and providing them access to growth and finance. She was also recognized by Innovate Finance's 2018 and 2019 Women in FinTech Powerlist.