Please note that to book this event you will need to register your interest with larsen@scc.org.uk, and subject to confirmation.

Join the SCC for a Business Breakfast roundtable, bringing together Swedish businesses in the UK, to discuss the correlation between national image and company image today and in the future.

Guest speaker Professor Simon Anholt's analysis of over 400 billion data points from the Anholt-GfK Roper Nation Brands Index, an annual global poll of national images, shows that the countries people most admire are the ones that they believe contribute the most to humanity and the planet. And since a positive national image provides a significant advantage to companies, it follows that Swedish companies should be very interested in the image of Sweden. But is there anything they can do to protect or enhance it? Is a national 'grand strategy' compatible with their own corporate strategies?

Simon Anholt’s TED talk has been rated the 2^nd most inspiring of all time. The Economist has named him as “…one of the most influential and respected advisors to government leaders and businesses, looking to enhance their standing in the global marketplace”.

The SCC’s Business Breakfasts bring together tailored, and differently composed, intimate groups for interactive roundtable discussions and great speakers. The format is informal, and under Chatham House Rule.

Date: 18 October
Time: 08.00 am registration, 08.30 – 09.30 roundtable
Venue: SEB, 1 Carter Ln, London, EC4V 5AN

Please note that to book this event you will need to register your interest with larsen@scc.org.uk, and subject to confirmation.