Business Breakfast on Retail and the Customer Journey

Business Breakfast on Retail and the Customer Journey

4 June, 8:00am - 10:00am

H&M, UK House, 164-182 Oxford Street, London W1D 1NN

A changing market landscape in the retail sector has sparked a need for brands to create new, innovative ways to ensure they stay relevant and continue to thrive. How do retail brands face these challenges? And how do they adapt to these changes to ensure consistent consumer loyalty?

Join us on 4 June for a Business Breakfast on the future market within the retail sector, with a particular focus on the customer journey. This discussion will be an interactive session with our expert panel, showcasing pioneering ideas and solutions. From the exceptional impact of the Covid pandemic - pivoting consumers to digital channels - to the recent renaissance in the desire for more physical based shopping experiences.


About the Business Breakfast

The SCC’s Business Breakfasts bring together tailored and differently composed, intimate groups for interactive discussions and great speakers. The format is informal and under Chatham House Rule.


Booking information

Please register your interest to attend this event. Participant lists are curated with the theme of each Business Breakfast in mind, for all attendees to get the most out of the discussions. You are only able to register interest for this event and will therefore be notified if your seat becomes confirmed. Payment will be made upon confirmation for non-members. 

SCC member price: Free
YP member price: Free
Non-member price: £30


Terms & Conditions 

Bookings are non-refundable, but at the discretion of the organiser, you can change the name of the person attending. For this, please contact 


Megan Dunsby, Retail Week

Megan Dunsby, Retail Week
Megan Dunsby is Retail Week’s Senior Commercial Content Editor. A former journalist and features editor, she joined Retail Week in January 2019 to help brands leverage content to reach the people that matter in retail. Megan leads Retail Week’s flagship reports, the Retail 100 and Tech List, which recognise the most influential people in the sector, and the businesses they represent. In 2023, she was named by Acquisitional International as an Influential Businesswoman.

Peter Jelkeby, IKEA UK & Ireland

Peter Jelkeby, IKEA UK & Ireland
Peter Jelkeby is Country Retail Manager and Chief Sustainability Officer at IKEA UK & Ireland. Peter returned to the IKEA business in April 2019, with over 30 years of retail industry experience, Peter is adept at driving change and developing businesses to succeed in fast changing consumer markets. This experience is helping to drive the transformation of IKEA’s business, ensuring it remains affordable, reaches more people, delivers excellent customer experiences and is truly people and planet positive. 

Dr. Jens Nordfält, University of Bath

Dr. Jens Nordfält, University of Bath
Professor Jens Nordfält is Professor of Retailing at the University of Bath, United Kingdom. His research focuses on retailing, both traditional bricks and mortar retailing and newer aspects such as digital retailing and omnichannel retailing. His research has been published in a number of journals and has also been rewarded for his achievements in building bridges between marketing academia and the retail industry, with a professional background in the retail sector.

Henrik Nordvall, H&M UK & Ireland

Henrik Nordvall, H&M UK & Ireland
Henrik has been the CEO for H&M UK & Ireland since September 2022 and is responsible for all UK & Ireland subsidiaries of H&M. This includes responsibility for around 7,000 employees, the operations of 200+ physical stores, the digital platforms and the development of the brand & customer base for the third biggest market in the H&M Group. In his first 18 months as Country Manager, Henrik has overseen online growth in a declining online market with a steep profit increase in the UK & Ireland.

Register interest to attend

Your details

(If you are an individual member please write 'IM' in this field)

Event Attendees


Join our mailing list

and keep up-to-date with the Chamber's news and events.

Read our Privacy Policy here