Agenda
08.30
Registration, coffee and pastries
09.00
Welcome
Cultural Differences
How do Swedes and Brits view one another?
Alex Haddon, Managing & Creative Director, IC Design
Benjamin Webb, Founder & Managing Director, Deliberate PR
Management, Decisions and Doing Business
How do workplace behaviours e.g. decision making processes and team dynamics differ? How do these dynamics come into play in external relations such as negotiations and sales, networking and client/partner relationships?
Elisabet Vinberg Hearn, CEO, Katapult Partners
Mamta Gera, CEO, The New Leadership UK
Branding and PR
Do’s and don’ts in Swedish-British brand positioning, and common pitfalls when working with British vs Swedish press.
Alex Haddon, Managing & Creative Director, IC Design
Benjamin Webb, Founder & Managing Director, Deliberate PR