If you are new to either Swedish or UK business culture – this is the course you have been looking for. The Swedish Chamber of Commerce’s Business Culture Course gives insights into Swedish and British business cultures and provides participants with the tools necessary to understand and excel in their foreign workplace environments.
This half-day course prepares delegates for their career in a Swedish or British company and enables them to discover ways of working more efficiently within the management structures. The course will cover cultural nuances in leadership and management approaches, how to safely navigate the differences in workplace behaviours, as well as exploring differences in negotiation practices, sales techniques and communications. Attendees will also get an introduction to the differences within employment, commercial and tax law and be given a crash course into Swedish and British culture and perceptions.
This course is for British, Swedish or international professionals who have recently taken on, or are about to take on, a position in a Swedish or British company, and for those who further on in their career want to improve their interaction with HQs in respective countries.
08.30
Registration, coffee and pastries
09.00
Welcome
Cultural Differences
How do Swedes and Brits view one another?
Alex Haddon, Managing & Creative Director, IC Design
Benjamin Webb, Founder & Managing Director, Deliberate PR
Management, Decisions and Doing Business
How do workplace behaviours e.g. decision making processes and team dynamics differ? How do these dynamics come into play in external relations such as negotiations and sales, networking and client/partner relationships?
Elisabet Vinberg Hearn, CEO, Katapult Partners
Mamta Gera, CEO, The New Leadership UK
Branding and PR
Do’s and don’ts in Swedish-British brand positioning, and common pitfalls when working with British vs Swedish press.
Alex Haddon, Managing & Creative Director, IC Design
Benjamin Webb, Founder & Managing Director, Deliberate PR
Commercial Law
Uncovering the implications of differences in Swedish and British commercial law
Richard Hildebrand, Co-Founder, TandonHildebrand
Astrid Trolle Adams, Senior Associate and Lawyer, Logos Legal Services
12.15
Lunch
Employment Law
How do the expectations and rights of employers and employees differ?
Tania Tandon, Co-Founder, TandonHildebrand
Astrid Trolle Adams, Senior Associate and Lawyer, Logos Legal Services
Panel Discussion and Q&A
Practical lessons from Swedish-British businesses
14.00
End
"As a newly established company in the UK, it was very helpful for us to get a broader understanding regarding the differences in British and Swedish business culture. I would recommend all newly established companies in the UK to participate in this course. It really gave me a better perspective on what to expect when cooperating with British companies."
Anousheh Abuhamzeh, Head of Recruitment, Jurek Recruitment UK
"The countries are very similar, but there are some key differences. Sometimes, in meetings or during a conference call, I haven't completely understood why an action has been taken or why we've gone down a particular route. The course has been very helpful to see how I can adapt my own style so that I can better suit the company I work for."
Samuel Martin, Nordic Entertainment Group
Mamta heads up the UK division of The New Leadership, a Swedish leadership development and training company. Mamta has over 20 years experience within the Broadcast Media industry, having worked in companies such as Sky, Amazon, and the BBC. As well growing The New Leadership business in the UK, Mamta delivers leadership coaching, training and workshops to executives, directors and managers within corporates, ranging all industries.
Born in Stockholm, Sweden but resident in London since 1985. In 1998 Alex set up the brand communications agency IC Design and loves running this business in one of the most creative cities in the world. IC Design supports its clients to leverage the incredible power of branding and design to achieve growth and transformation.
Richard Hildebrand specialises in all aspects of corporate work and in particular UK corporate finance transactions and UK and International mergers and acquisitions (both public and private). He is also experienced in other areas of corporate work including joint ventures, commercial contracts and general company advice. Richard has been particularly active in the Alternative Investment Market advising new entrants, listed companies and nominated advisers/brokers on a wide range of transactions across a variety of industry sectors.
Elisabet is a leadership strategist and business owner with extensive experience in how to build winning cultures and teams, facilitating change success with client organisations all around the world. She has co-written three multi-award-winning leadership books. Her third book, Amazon bestselling “The Leader’s Guide to Impact” was released by Financial Times in April 2019. Elisabet is a leading voice on future leadership, leading transformation, cultural differences in an international world, and inclusive and innovative business cultures. She actively operates as a consultant, speaker and executive coach, having provided strategic leadership and tactical solutions to clients around the world, including American Express, H&M, Skanska, Greenpeace, SOS Children’s Villages and ABN-AMRO.
Since 2012, Benjamin’s agency, Deliberate PR, has been bringing Swedish tech and cultural startup concepts to the UK: using his country as a gateway to the winder English-speaking world, and helping his clients secure media coverage that makes them attractive to investors and users. In 2015, Deliberate PR opened an office in New York, to help Swedish startups make the move from UK to US market. Swedish clients include Tictail, Toca Boca, Lifesum, FishBrain, Football Addicts, Magine TV, Acast, and Bokförlaget Max Ström. Benjamin, a graduate of Cambridge University, has worked within the media industry for over a decade, including time within the Film Publicity department at Freud Communications, as co-Director of a Consumer PR agency, and in editorial capacities for The Daily Mail and The Daily Telegraph newspapers.
The programme is currently not open for applications.
Member rate: £96
YP member rate: £54
Non-member rate: £288
Are you interested in finding out more about the Business Culture Course? Please get in contact with Events & Programmes Manager Mathilda Börjesson.
