Business Culture Course

If you are new to either Swedish or UK business culture – this is the course you have been looking for. The Swedish Chamber of Commerce’s Business Culture Course gives insights into Swedish and British business cultures and provides participants with the tools necessary to understand and excel in their foreign workplace environments.


Contents of the programme

This half-day course prepares delegates for their career in a Swedish or British company and enables them to discover ways of working more efficiently within the management structures. The course will cover cultural nuances in leadership and management approaches, how to safely navigate the differences in workplace behaviours, as well as exploring differences in negotiation practices, sales techniques and communications. Attendees will also get an introduction to the differences within employment, commercial and tax law and be given a crash course into Swedish and British culture and perceptions.

This course is for British, Swedish or international professionals who have recently taken on, or are about to take on, a position in a Swedish or British company, and for those who further on in their career want to improve their interaction with HQs in respective countries.

The course will help you to

  • Gain insight into Swedish and British business cultures respectively and their unique characteristics
  • Discover ways of working more efficiently within the management structure
  • Understand differences in workplace behaviours
  • Understand differences in negotiation practices, sales and communications
  • Understand the differences within employment, commercial and tax law
  • Learn from professionals who have experience from both business cultures
  • Gain new and useful connections with professionals on a similar journey to yours


Registration, coffee and pastries


Cultural Differences
How do Swedes and Brits view one another? 
Alex Haddon, Managing & Creative Director, IC Design
Benjamin Webb, Founder & Managing Director, Deliberate PR

Management, Decisions and Doing Business
How do workplace behaviours e.g. decision making processes and team dynamics differ? How do these dynamics come into play in external relations such as negotiations and sales, networking and client/partner relationships?
Elisabet Vinberg Hearn, CEO, Katapult Partners
Mamta Gera, CEO, The New Leadership UK

Branding and PR
Do’s and don’ts in Swedish-British brand positioning, and common pitfalls when working with British vs Swedish press.
Alex Haddon, Managing & Creative Director, IC Design
Benjamin Webb, Founder & Managing Director, Deliberate PR


Commercial Law
Uncovering the implications of differences in Swedish and British commercial law
Richard Hildebrand, Co-Founder, TandonHildebrand
Astrid Trolle Adams, Senior Associate and Lawyer, Logos Legal Services


Employment Law
How do the expectations and rights of employers and employees differ?
Tania Tandon, Co-Founder, TandonHildebrand
Astrid Trolle Adams, Senior Associate and Lawyer, Logos Legal Services

Panel Discussion and Q&A 
Practical lessons from Swedish-British businesses


Confirmed speakers so far

Mamta Gera

Mamta Gera

CEO, The New Leadership UK

Mamta heads up the UK division of The New Leadership, a Swedish leadership development and training company. Mamta has over 20 years experience within the Broadcast Media industry, having worked in companies such as Sky, Amazon, and the BBC. As well growing The New Leadership business in the UK, Mamta delivers leadership coaching, training and workshops to executives, directors and managers within corporates, ranging all industries.

Alex Haddon.

Alex Haddon.

Managing & Creative Director, IC Design

Born in Stockholm, Sweden but resident in London since 1985. In 1998 Alex set up the brand communications agency IC Design and loves running this business in one of the most creative cities in the world. IC Design supports its clients to leverage the incredible power of branding and design to achieve growth and transformation.

Richard Hildebrand

Richard Hildebrand

Co-Founder, TandonHildebrand

Richard Hildebrand specialises in all aspects of corporate work and in particular UK corporate finance transactions and UK and International mergers and acquisitions (both public and private). He is also experienced in other areas of corporate work including joint ventures, commercial contracts and general company advice. Richard has been particularly active in the Alternative Investment Market advising new entrants, listed companies and nominated advisers/brokers on a wide range of transactions across a variety of industry sectors.

Tania Tandon.

Tania Tandon.

Co-Founder, TandonHildebrand

Astrid Trolle Adams.

Astrid Trolle Adams.

Senior Associate and Lawyer, Logos Legal Services

Elisabet Vinberg Hearn

Elisabet Vinberg Hearn

CEO, Katapult Partners & Director, Think Solutions

Elisabet is a leadership strategist and business owner with extensive experience in how to build winning cultures and teams, facilitating change success with client organisations all around the world.  She has co-written three multi-award-winning leadership books. Her third book, Amazon bestselling “The Leader’s Guide to Impact” was released by Financial Times in April 2019. Elisabet is a leading voice on future leadership, leading transformation, cultural differences in an international world, and inclusive and innovative business cultures. She actively operates as a consultant, speaker and executive coach, having provided strategic leadership and tactical solutions to clients around the world, including American Express, H&M, Skanska, Greenpeace, SOS Children’s Villages and ABN-AMRO.

Benjamin Webb

Benjamin Webb

Founder and Managing Director, Deliberate PR

Since 2012, Benjamin’s agency, Deliberate PR, has been bringing Swedish tech and cultural startup concepts to the UK: using his country as a gateway to the winder English-speaking world, and helping his clients secure media coverage that makes them attractive to investors and users. In 2015, Deliberate PR opened an office in New York, to help Swedish startups make the move from UK to US market. Swedish clients include Tictail, Toca Boca, Lifesum, FishBrain, Football Addicts, Magine TV, Acast, and Bokförlaget Max Ström. Benjamin, a graduate of Cambridge University, has worked within the media industry for over a decade, including time within the Film Publicity department at Freud Communications, as co-Director of a Consumer PR agency, and in editorial capacities for The Daily Mail and The Daily Telegraph newspapers.


The programme is currently not open for applications. 


Participation fees (incl VAT)

Member rate: £96
YP member rate: £54
Non-member rate: £288

Get in touch

Are you interested in finding out more about the Business Culture Course? Please get in contact with Events & Programmes Manager Mathilda Börjesson.

Mathilda Börjesson

Head of Events & Programmes


Scandinavian Airlines
Stirling Square Capital Partners
Keep in touch on social
The Swedish-British relationship is one of friendship and trade and has gone from strength to strength over the last few decades, SCC Chief Executive Peter Sandberg writes in today's City AM
Today, SCC Chief Executive Peter Sandberg spoke to @EFNTV about the UK market - its current state, upcoming opportunities and the place of Swedish businesses. Find the full interview:
Today, @JanOlsson , CEO of the #Nordics, @DeutscheBank and Chairman of the SCC, spoke at @AreBusiness2022 , covering the topic of #global #geopolitics and its effect on the future financial market:
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