Home Grown, opening spring 2019 in Marylebone, is a new members’ club inviting high growth entrepreneurs, investors, industry leaders and business innovators to join its selective community. It will be a space for like-minded people to network, entertain and grow. The LINK spoke to Claire Ashman, Sales and Marketing Director at Home Grown, about the club and its plans for the future.
Home Grown’s sister club Home House opened 20 years ago by changing the DNA of the capital’s members’ club scene. Now Home Grown is set to similarly break new ground by blending the values of a luxury club with a strong business aesthetic, great networking opportunities and a plethora of events to enable entrepreneurs to grow their business. With four Grade II-listed five storey Georgian townhouses, designed by Russell Sage Studio, the club will be located on Great Cumberland Place. The facilities will among others include 35 boutique bedrooms, a brasserie-style restaurant, study café, several bars, business lounges, meeting rooms as well as hi-tech event spaces.
Ashman told the LINK: “The idea for Home Grown was born a couple of years ago in the mind of our Managing Director Andrew Richardson who saw a gap in the market somewhere between a social members’ club and a traditional business club. Home Grown is the answer to that. It takes the fun, eccentric DNA of Home House and pulls it through to a club that has a focus on business growth. The two don’t have to be mutually exclusive and what we are looking to create is a really great place to meet and connect with a back bone of events that inspire.”
At the heart of the membership package is an events programme that has been carefully produced to please applicants spanning from all sectors and industries. It does not matter if you are in beauty, banking or fashion - the events programme aims to offer something for everyone. Ashman said: “Our events programme is at the heart of the brand so we are really excited about bringing this to life. Our Rock Star Series is going to be great. We will be inviting household names and Founders to talk about their lives and journeys and be interviewed by other entrepreneurs. Should make for some great conversation.”
In addition to the Rock Star Series, the events programme will also offer a ‘How to…’ series and invite only ‘entrepreneur-meet-investor’ dinners to only mention a few. Yet, the perks of the membership will not stop there. By recognising the desire for sessions focused on wellness, and social engagement, the club will also offer activities like sound meditation and yoga brunches.
“We are currently accepting applications for Founder members, a cohort of members who will shape Home Grown’s ethos and lay the foundation for their community. For anyone interested, do get in touch”, said Ashman.
This article was originally published in the February 2019 issue of our Member magazine, The LINK. Read the full magazine here.