Swedish telecom giant and SCC patron Ericsson has signed a managed services contract with British public service broadcaster, BBC.
The contract includes the technology and operations that allow the BBC to deliver programmes to audiences through network, linear television channels. Ericsson launched its broadcast services business in 2007 when they signed a deal with Nordic TV channel C More.
Ericsson has a strong position in the UK free to air market and has the BBC, ITV, Channel 4, BT Sport and UKTV among others as customers.
“The UK is a very innovative market in terms of TV content creation and distribution. We have made the UK our ’media hub’ and we have many customers that we deliver a broad range of services to’’ says Joacim Damgard, President and Head of UK and Ireland at Ericsson to the SCC.
In June SCC patron Ericsson signed a seven-year playout services contract with British public service broadcaster, the BBC. The contract includes playout and media management services for the BBC’s portfolio of TV channels in the UK (BBC One, BBC Two, BBC Four, CBeebies and CBBC), its interactive Red Button service and playout and media management for the BBC’s international news channel BBC World News, available in more than 200 countries worldwide.
’This contract is very important to Ericsson as the BBC is one of the world’s most innovative broadcasters and has an excellent reputation across the globe. We have been providing flawless services for BBC and we have a very strong relationship with them centred around trust, quality and innovation’’, says Damgard.