Webinar: Expanding to the UK

UK has long been Sweden’s closest trading partner, offering Swedish businesses a large domestic market, but also a gateway to the rest of the world. That is probably one of the reasons for the 1000+ Swedish businesses already present on the UK market. But with the current business climate, and Brexit around the corner, comes added complexities for Swedish businesses wanting to set up here. Why should UK be the next step in your expansion? What key considerations should Swedish start-ups expanding to the UK make? What are the lessons learned from entrepreneurs and businesses who have already succeeded in taking their business to the UK?

For over a century, the Swedish Chamber of Commerce for the UK has been here to support businesses with know-how, experience, connections, door-openers and taking business step-by-step into the UK. Until now, business services have always been provided by the chamber, but never before by a dedicated team. As part of our mission, we have teamed up with relevant partners over the year such as the UK Department of International Trade and Startup Sweden. This webinar and panel discussion frames how and what Swedish start-ups can learn when expanding to the UK by listening to entrepreneurs who have already made this journey, and how we can help and support along the way.

Agenda (timings in UK time)

10.00 Welcome by Peter Sandberg, MD, Swedish Chamber of Commerce for the UK

10.05 London Is Open by Rajesh Agrawal, Deputy Mayor of London for Business

10.15 Market advantages for Swedish Start-ups and SMEs in the UK by Department for International Trade  (DIT)  

10.25 Panel discussion and Q&A: Making it in the UK

Frida Emilsson, Co-founder & COO at Worldfavor
Christer Holloman, CEO and Co-founder at Divido
Ciaran O'Malley, Head of Commercial Strategy at Trustly
Ranj Begley, Chief Content Officer, MD UK at Readly
Peter Jelkeby, UK & IE Country CEO & CSO at IKEA Group

Moderated by Jessica Guter, Head of Global Expansion at Norrsken Foundation

11.15 Next steps on your UK journey
Anna Crona, Head of Business Services, SCC
Arash Sangari, Programme Manager, Startup Sweden
Björn Axelsson, Department for International Trade (DIT) 

11.30 End of Webinar

About the Webinar
This webinar is a nationwide virtual meet-up aiming to help Swedish start-ups take their first steps into one of the world’s largest economies. 

Booking information

SCC member price: Free
YP member price: Free
Non-member price: Free

Please register for the webinar by using the booking form. Upon registration, you will be sent information on how to connect to the webinar.


Christer Holloman

Christer Holloman
CEO and Co-founder at Divido

Ciaran O'Malley

Ciaran O'Malley
Head of Commercial Strategy at Trustly

Frida Emilsson

Frida Emilsson
Co-founder & COO at Worldfavor

Jessica Guter

Jessica Guter
Head of Global Expansion at Norrsken Foundation

Peter Jelkeby

Peter Jelkeby
UK & IE Country CEO & CSO at IKEA Group

Ranj Begley

Ranj Begley
Chief Content Officer, Managing Director UK at Readly

Rajesh Agrawal

Rajesh Agrawal
Deputy Mayor of London for Business

Webinar: Expanding to the UK

9 June, 10:00am - 11:30am

Zoom webinar, London

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