Welcome to this Virtual Roundtable discussion featuring Sara Tate, Chief Executive Officer at TBWA, on the shifting marketing trends in recent months and how innovative communication can make businesses thrive in the midst of a crisis.
Sara joined TBWA as CEO in October 2017, as part of a new management line up. Under her tenure, the agency has acquired new clients such as adidas, Pladis and AMD and won IPA Gold and Grand Effie Effectiveness Awards. In 2018 TBWA was also voted Adweek’s Global Agency of the Year.
She's one of few agency leaders to have begun her career as a Strategist, working on world renowned brands such as British Airways and Baileys and winning APG awards for her thinking.
Having spent several years at AMV and BBH, Sara joined Mother as a Strategy Director in 2007, running Boots No.7 and the agency's global Coca-Cola business including Diet Coke, Powerade and Oasis.
She became Mother’s first Head of Brand and New Business in 2011, before becoming the first woman appointed to Mother’s board and the first Managing Director the agency had appointed in 2013.
Sara is a working mother of two spirited (read: unruly) children.
About the Virtual Roundtable
The SCC's Virtual Roundtables bring together tailored and differently composed, intimate groups of business leaders for interactive discussions. The event takes place virtually and follows the Chatham House Rule.
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