The Swedish-British SaaS Connect: AI in Work, Law & Marketing

21 October, 5:00pm - 9:00pm

Fieldfisher, Riverbank House, 2 Swan Ln, EC4R 3TT, London

The Swedish Chamber of Commerce for the UK welcome you to the inaugural SaaS Connect, an evening designed to be the golden meeting place for businesses looking to be in the forefront of innovation. Get to hear from the brightest Swedish SaaS scaleups, businesses, and leaders for an opportunity to network, collaborate, and discuss topics like AI integration in work, law, and marketing. Join us for an evening to gain the tools and knowledge needed to successfully navigate the AI-driven transformation shaping the future of businesses.

Topics

The Future of Work

What does the future of work look like? Here we explore the evolving workplace dynamics, including AI integration, automation, talent management, and handling customer and employee expectations from leading Swedish scaleups and businesses.

Evolving Legal Landscapes

Here we discuss the legal challenges and opportunities companies face as they navigate new technologies and regulations. Which are the latest tools? How can companies utilise AI to streamline their legal operations?

The New Age of Marketing

What strategies can companies use to elevate their marketing efforts and deliver exceptional customer experiences in a rapidly evolving digital landscape? What lessons can fast-growing companies learn from industry giants, and what can the giants learn in return?

Who should attend?

Businesses, investors, industry experts, and anyone who wants to be in the forefront of innovation at the workplace when it comes to AI integration at work, in law, and in marketing. 

Why SaaS and the UK market?

The software-as-a-service (SaaS) market is one of the fastest-growing sectors globally, making it an attractive field for both entrepreneurs and investors. In the UK, nearly 9 procent of high-growth companies are SaaS businesses, highlighting the sector's significant presence. The UK's SaaS sector is expected to continue its robust growth, fuelled by technological advancements, increased digitalisation across various industries, and a growing reliance on cloud-based solutions. UK businesses are recognising the benefits of SaaS, such as cost-effectiveness, scalability, and accessibility, which will further drive the sector's expansion.

Secure your ticket today at the Swedish-British SaaS Connect and be part of shaping the future of AI driven businesses!

Booking options

SCC member price: £55
YP member price: £55
SCC non-member price: £165

Terms & Conditions
Bookings are non-refundable, but at the discretion of the organiser, you can change the name of the person(s) attending. For this, please contact events@scc.org.uk. Limited availability, members are prioritised.

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Agenda

Exclusive Speed-Networking for Scaleups: Practically Setting Up in the UK

3:00pm - 5.00pm

Registration, Refreshments & Networking

5.00pm - 5.30pm

Welcome to Swedish-British SaaS Connect: AI in Work, Law & Marketing

Susan Simpson, Fieldfisher

Fredrik Warneryd, Swedish Chamber of Commerce

Introduction from our Master of Ceremonies

Anisah Osman Britton MBE, Sifted

How new tools and AI will revolutionise the future of work

Danilo McGarry, Top 20 in the world for AI

Panel: The Future of Work

Olivia Elf, Sana

Fredrik Östgren, Hubert AI

Sara Landfors, Normain

Oliver Evason, Benify

Melina Jacovou, Propel

Panel: Evolving Legal Landscapes

Max Junestrand, Leya

Olga Beck-Friis, Pocketlaw

Benjamin Green, EY

Nikhil Shah, Fieldfisher

Panel: The New Age of Marketing & Customer Experience

Rasmus Adler Wahlberg, Multiply

Johan Ekberg, Ebbot AI

Johan Sundstrand, Phyron

Gustavo Bacchin, Cadastra

Summary and closing remarks

Anisah Osman Britton MBE, Sifted

Susan Simpson, Fieldfisher

Fredrik Warneryd, Swedish Chamber of Commerce

Networking & Drinks

8.00pm - 9.00pm

Master of Ceremonies

Anisah Osman Britton MBE

Anisah Osman Britton MBE

Sifted

Over the last decade, Anisah has become a well-respected voice in the tech industry, working at the intersection of technology, impact and capital. The common thread in her work has been her steadfast belief that tech can be a force for good. She was awarded an MBE in the King’s 2023 New Year’s honours for services to diversity in tech, is a Forbes 30 under 30 honouree and is listed in the Financial Times’ 100 most influential BAME leaders in tech. She is currently a reporter at Sifted, where she writes the Startup Life newsletter, director of operations at women in VC platform WVC:E, and the author of Brown Bodies where she explores sex in the South Asian diaspora.

Speakers

Danilo McGarry

Danilo McGarry

Top 20 in the world for AI

Danilo McGarry is ranked top 20, 25 and 50 Ai experts in the world by different tech groups and publications. Danilo is former head of Ai at Citigroup and UnitedHealth – America’s 5th largest company. Coined by The Times Newspaper as a "Thought Leader" in Ai, he is recognized as one of the top 200 business innovators worldwide. He is a TED and keynote speaker, as well as an advisor to Fortune 500 and FTSE 250 companies. This year Danilo completed a PE backed services company transformation that took it from 900million Euros to 4.9billion Euros in under 4 years. His insights reaches over 3 million people globally on all major social media platforms.

Max Junestrand

Max Junestrand

Co-Founder & CEO

Leya

Max Junestrand is the co-founder and CEO of Leya,  participant of Y Combinator's past winter batch and recently raised a total of $35M from investors including Benchmark and Redpoint. With a team of engineers and lawyers from Google, Microsoft, McKinsey, and top-tier law firms, Leya is on the mission of equipping lawyers everywhere with trustworthy AI.

Olga Beck-Friis

Olga Beck-Friis

Co-Founder & COO

Pocketlaw

Olga Beck-Friis is co-founder of PocketLaw - an all-in-one, digital solution for companies to solve their everyday legal needs. The company was founded in 2018 and employs 30 people in offices in Stockholm and London. Before starting PocketLaw, she worked as a management consultant at McKinsey in Stockholm, focusing on digital strategy and transformation across the private and public sector. She now lives in London to lead PocketLaw in the UK but has spent several years in the UK before that, pursuing a bachelors and masters degree at Cambridge University.

Olivia Elf

Olivia Elf

Director of Operations

Sana

Olivia Elf is leading Operations at Sana, a leading AI company that’s raised over $80m to transform the way pioneering teams create, share, and access knowledge. Since joining Sana 3.5 years ago, Olivia has shaped the company operating model, cadence, ways of working, and much more. She’s obsessed with difficult problems, operational excellence, and building a company where people can achieve more than they ever thought was possible. Prior to joining Sana, Olivia worked as a consultant at McKinsey in Stockholm, Sweden. As a hobby side project, she is the founder and owner of one of the best coffee shops in Paris, Ob-La-Di.

Fredrik Östgren

Fredrik Östgren

Co-founder & CEO

Hubert AI

Fredrik Östgren is a serial entrepreneur, currently serving as the Co-founder and CEO of Hubert, a company that transforms high-volume hiring using AI and Predictive Interviewing. His entrepreneurial path started during his final year at the Stockholm School of Economics, where he founded Nepa, a consumer research and data science company. Under his leadership, Nepa became one of Sweden's fastest-growing companies and was listed on the Nasdaq Stock Exchange in 2016. With over 15 years of experience in hyper-growth tech companies, Fredrik is passionate about building great teams and having a positive impact in the world of work.

Sara Landfors

Sara Landfors

Co-Founder & CEO

Normain

Sara Landfors is Co-Founder & CEO of Normain, a knowledge work automator for domain experts and specialists. Her passion for data & AI took off with her Engineering degree at Stanford University, and continued at Boston Consulting Group, at BCG X (formerly Gamma) where she built state-of-the-art data science applications. Before Normain, she worked in the management team of the data quality startup Validio.

Johan Ekberg

Johan Ekberg

Executive Board Member

Ebbot AI

Entrepreneur with a proven track record of multiple exits, a seasoned telco veteran, and co-founder of Ownit Broadband. Recognized as one of the top sales leaders in the Nordics, I bring extensive industry expertise and a strong network to drive growth and innovation.

Rasmus Adler Wahlberg

Rasmus Adler Wahlberg

Co-founder & CEO

Multiply

Rasmus is a serial entrepreneur with multiple exits, having previously founded, built and sold Advisa and FitnessCollection. He is now the co-founder & CEO of Multiply that helps marketing teams and agencies produce better research, strategic work and content 3x faster with AI.
Benjamin Green

Benjamin Green

Manager/Attorney, Law & Legal Operations

EY

Benjamin is an English qualified attorney specializing in digital and commercial law. Prior to and alongside his advisory practice, Benjamin has been working with legal technology and transformation since 2018.

Benjamin now combines these competencies to support legal teams in rethinking their operations, adopting new technology and adapting to new ways of working.

Alongside the Legal Technology and Transformation projects, Benjamin works closely with Mads Ribe (leader of EY Tax & Law’s practice in AI), to advise clients on the legal risks and requirements of AI development and use.

Johan Sundstrand

Johan Sundstrand

Co-founder & CEO

Phyron

Johan Sundstrand is the co-founder and CEO of Phyron, the company behind the world’s most powerful AI and automation suite for automotive retail. As a recognized leader in the industry, Johan Sundstrand has shared insights that have reached over 800 million people globally. Phyron’s technology is trusted by over 3,500 dealerships across 30 countries to revolutionize vehicle presentation and drive faster sales. Recently, Phyron secured a Series B round of funding and is scaling up by refining its product offering and entering new markets, including the US. Johan is also a keynote speaker on AI and automation.

Oliver Evason

Oliver Evason

International Advisor

Benify

Ollie brings a wealth of experience from the employee benefits and rewards industry. He’s worked at scale up level employers in the UK and most recently at Swedish HQ’d Benify who were founded in 2004 and now have over 1600 customers and over 3 million users around the world.

As an International Advisor at Benify, Ollie has, often pivotal, contact with all new international clients to help understand what their needs and requirements are in the modern workplace, where a SaaS provider can help and how this technology integrates seamlessly into their existing tech landscape. His breadth of market knowledge and experience provides an invaluable insight into how HR software can help solve and contribute positively to the modern workplace from an employer, employee and a SaaS provider point of view.

Susan Simpson

Susan Simpson

Partner, Real Estate Development

Fieldfisher

Sue is a Real Estate Development Lawyer at Fieldfisher LLP, advising on some of the UK’s most significant regeneration and redevelopment schemes including the World Leading Cambridge Biomedical Campus, the Bristol Temple Quarter and Birmingham Fiveways.

Sue is noted in the Legal 500 “Technically Excellent”

Sue has strong connections with the British Swedish Business Community and is the Midlands Chapter Chair for the SCC.

Fredrik Warneryd

Fredrik Warneryd

Chief Executive

Swedish Chamber of Commerce

Fredrik Warneryd is the Chief Executive for the Swedish Chamber of Commerce for the UK, one of the largest and most active foreign chambers in the UK. Prior to joining the Chamber, Fredrik held many leading positions in the City of London. With more than 25 years of experience within the Nordic teams of French Banque Paribas, Dresdner Kleinwort Benson, UBS and Credit Suisse, he has earned extensive knowledge and expertise in both the UK and Nordic markets.

Moderators

Nikhil Shah

Nikhil Shah

Director Technology & Data

Fieldfisher

Nik Shah is a Director in the Technology and Data group at Fieldfisher, specialising in complex technology projects and high value commercial contracting. Nik has a broad practice covering a range of disciplines, including all things SaaS, mergers & acquisitions, commercial contracts, infrastructure, data, telecoms, technology and digital, strategic sourcing and commercial disputes.

Nik's clients operate in a range of sectors, including communications, financial services, infrastructure, healthcare and life sciences, and energy and resources. 

Gustavo Bacchin

Gustavo Bacchin

CEO EMEA

Cadastra

Gustavo has over 24 years of experience leading the digital transformation of global B2C, B2B, and D2C brands across nearly every industry. During his first ten years at Cadastra as COO, Gustavo spearheaded the company's initial HR strategies, emphasizing people, culture, and growth. Currently, as CEO of EMEA, he is in charge of the company's international expansion. Gustavo is also a frequent speaker, panellist, and lecturer on topics such as digital marketing, entrepreneurship, international expansion, business culture, and innovation.
Melina Jacovou

Melina Jacovou

Founder & CEO

Propel

Melina’s career has spanned 25 years and she is one of the most recognisable figures in the UK digital industry. As a pioneer of talent for the digital economy, Melina founded Propel London in 2001 and the agency is now one of the UK’s largest independent digital talent businesses. Through her invaluable expertise in digital talent, she has helped hundreds of businesses grow through the acquisition of skilled digital professionals. She has also invested in and advised many high growth tech companies and has mentored founders in the digital ecosystem.

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