Tech Forum 2022

21 September, 2:00pm - 5:00pm

Drapers' Hall, Throgmorton Avenue, London EC2N 2AN

Leading in technology today means taking a visionary lead. Technological development is the architecture of the future, and requires a human-centric approach to fuel creativity, innovation, entrepreneurship and dreams. Join us for the Tech Forum 2022: Boosting creativity, and get inspired by leading innovators and creatives in their fields, hear how they propel their teams to succeed in a competitive landscape, and download their ideas on the latest innovation trends and the next big thing in tech from their perspectives.

About the forum

Tech Forum is a platform for Swedish-British business leaders, entrepreneurs, policy makers and academics to meet, learn and discuss. Celebrating the best of the latest in technology from across the North Sea, whether it's artificial intelligence, blockchain or virtual reality (and beyond) - the forum features leading experts at global success stories, exciting entrepreneurs and challengers alongside passionate purse-string partners.

See the digital programme from Tech Forum 2021 here.

Booking options

SCC member price: £45
YP member price: £45
Non-member price: £135

Member of a partnering organisation: £90
For this special rate, please state your member organisation in "comments" or contact

Terms & Conditions

Bookings are non-refundable, but at the discretion of the organiser, you can change the name of the person attending. For this, please contact

Essential information

Accessing the venue/event relating to Covid-19

The Swedish Chamber of Commerce is continually monitoring government and health guidelines to protect our team and our guests. Along with the venue provider, we want to provide a safe environment. All guests must comply with government recommendations and if you are feeling unwell or showing any symptoms, we kindly ask you to stay at home.

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Peter Sandberg., Chief Executive, Swedish Chamber of Commerce

Hélène Barnekow., Partner, Ascension, and Master of Ceremonies

Boundless Creativity

The beauty of this life is often overshadowed by the multi complexity of being human. Can expanding our creative horizons impact the way we see life? What tools are needed? By synthesising human passion and technological focus we deep dive into this creative journey.

Justin Hackney, Creative Director, Mad Cow Films

Is creativity more important now than ever?

In a world of constant development and change, have creative skills become more attractive and important than purely technological skills? What is more essential when it comes to continuous learning?

Konrad Olsson, CEO, Editor-in-chief & Founder, Scandinavian Mind

Caroline Norbury OBE, CEO, Creative UK

Theo Blackwell, Chief Digital Officer, Mayor of London's Office

AJ Coyne, Head of Global Brand & Creative, Klarna UK

Spotting, developing & nurturing talent - Can you teach creativity?

Creativity can be a powerful tool when developing a business. How does one find, develop and nurture the creative spark?

Sue Daley, Director Technology & Innovation, techUK

Tahero Nori, Founder & CEO, BuddyCompany

Alfred Malmros, Co-Founder, Anyone

Creative thinking and great problem solving

Addressing the importance of creative thinking and problem solving and why it is more important than ever to think divergently to solve society’s biggest problems. Tangible examples are provided of the methods used to encourage a boundless way to think about the future.

John Vary, Futurologist, John Lewis Partnership

How can traditional businesses adopt a more creative mindset?

With the growing importance of innovation and divergent thinking, how can larger and perhaps more traditional corporates keep up in a fast-paced environment by cultivating creative capabilities?

Ben Roth, Online Business Director, Volvo Car UK

Pierre Baisle, Head of Innovation Practice, Digital Catapult

Dr Jo Twist OBE, CEO, UKIE

Louise Dyrendahl, Partner, EY

Coffee break


Creative case study: Skanska x Foster + Partners

What can gaming tech offer the built environment sector, and what problems can it help solve? What are real-life examples of how tech innovators have partnered with conventional corporations to tackle the challenges of today?

Barry Smith, CIO, Skanska UK

Pitching: 5 createch startups take the stage

Five aspiring start- and scale-up createch businesses pitch their business ideas to the audience.

Investing in creativity

Transforming an idea into a successful venture is a long journey, and often depends on partnering with an initial, and sometimes long-term, investor. But what are investors' views of creativity and what are they looking for? How do they identify the tech that will shape the future, the opportunity, and the scale?

Magda Lukaszewicz, Principal, Balderton Capital

Creative case study: Sharkmob x Google

Fredrik Rundqvist, CEO, Sharkmob

Summary & Closing


Hélène Barnekow., Partner, Ascension, and Master of Ceremonies

Confirmed Speakers 2022

Hélène Barnekow.

Hélène Barnekow.

Partner, Ascension, and Master of Ceremonies

Hélène Barnekow has more than 25 years of experience from the IT and Telecom industry. Prior to joining Ascension, Hélène has been CEO of Microsoft Sweden, between 2018 and 2022, and worked as the CEO of the Telco company, Telia Sweden. Earlier in her career she was Head of Field & Partner Marketing at EMC in Boston, USA, where she was awarded several grants for her excellent leadership and marketing achievements. She has also been assigned several leadership roles at Sony Ericsson Mobile Communications. Hélène is part of the Board of Directors of GN Store Nord A/S and Kindred Group plc. In August 2019, Hélène launched her first book, Re:start, about valued-based leadership in a ever changing world.

Pierre Baisle

Pierre Baisle

Head of Innovation Practice, Digital Catapult

As Head of Innovation Practice at Digital Catapult, Pierre is responsible for bringing together startups, scaleups, academia and large corporates to help key industry players solve complex challenges through the adoption of emerging technology. He leads the Innovation Consulting team and covers DC key technologies (Artificial Intelligence / Machine Learning, Immersive, IoT, Future Networks and Distributed Ledger Technologies / blockchain) for creative and manufacturing industries. He has also launched In-novatio, an independent consultancy business, and is mentoring startups across France and the UK.

Theo Blackwell

Theo Blackwell

Chief Digital Officer, Mayor of London's Office

Theo Blackwell was appointed in 2017 as London's first Chief Digital Officer and leads on London-wide digital transformation, data as well as smart city initiatives at City Hall. His role involves, amongst others, strategic leadership on the digital transformation agenda for London's public services, across the GLA group and the wider public sector. Theo is further involved in convening on behalf of the Mayor, across London local government to support the take-up of innovative, technology, and data-led approaches to service delivery and public engagement. As London's first Chief Digital Officer, he is also developing and promoting partnership between the public, private and community sectors to enable and support the development of new public service-oriented technology and innovation.”

AJ Coyne

AJ Coyne

Head of Global Brand & Creative, Klarna UK

Sue Daley

Sue Daley

Director Technology & Innovation, techUK

Sue leads techUK's Technology and Innovation work. This includes work programmes on cloud, data protection, data analytics, AI, digital ethics, Digital Identity and Internet of Things as well as emerging and transformative technologies and innovation policy. She has been recognised as one of the most influential people in UK tech by Computer Weekly's UKtech50 Longlist and in 2021 was inducted into the Computer Weekly Most Influential Women in UK Tech Hall of Fame. A key influencer in driving forward the data agenda in the UK Sue is co-chair of the UK government's National Data Strategy Forum. As well as being recognised in the UK's Big Data 100 and the Global Top 100 Data Visionaries for 2020 Sue has also been shortlisted for the Milton Keynes Women Leaders Awards and was a judge for the Loebner Prize in AI. In addition to being a regular industry speaker on issues including AI ethics, data protection and cyber security, Sue was recently a judge for the UK Tech 50 and is a regular judge of the annual UK Cloud Awards.

Prior to joining techUK in January 2015 Sue was responsible for Symantec's Government Relations in the UK and Ireland. She has spoken at events including the UK-China Internet Forum in Beijing, UN IGF and European RSA on issues ranging from data usage and privacy, cloud computing and online child safety. Before joining Symantec, Sue was senior policy advisor at the Confederation of British Industry (CBI). Sue has an BA degree on History and American Studies from Leeds University and a Masters Degree on International Relations and Diplomacy from the University of Birmingham. Sue is a keen sportswoman and in 2016 achieved a lifelong ambition to swim the English Channel.

Louise Dyrendahl

Louise Dyrendahl

Partner, EY

Louise is head of the Workforce Advisory in the Nordic countries. She leads a consulting team with specialists in the areas of HR and talent, HR-IT, leadership and diversity, reward structures and organizational design. Louise has worked as a consultant in the areas of business development, transformation and human capital for over 20 years. She is driven by helping companies to streamline and digitalize their talent and HR processes. Louise holds a master’s degree in Road and Waterway Construction from Sweden’s Royal Institute of Technology. She has also studied at Imperial College London and worked in, among others, Great Britain and the Middle East.

Justin Hackney

Justin Hackney

Creative Director, Mad Cow Films

Justin Hackney is a Creative director that has collaborated and worked with corporations, agencies, brands, communities, creative individuals, schools, and charities to explore his understanding of creativity, entertainment and production. 

From award-winning documentaries to VR experiences for charities, large commercial campaigns with clients like Jaguar, Lego and Honda as well as a range of music videos with diverse artists exploring different styles and approaches, Justin has always pushed our understanding of creativity in order to educate, enable and empower people to enrich their own life and others around them, ultimately improving the overall human experience as they communicate their passions and ideas so that he can help anyone with an idea being produced and presented to the world in a way that is creative, human lead and has successful and impactful reach.

Ida Hansson Brusewitz

Ida Hansson Brusewitz

Editor Di Digital, Dagens industri

Ida has been working at the Nordics largest business newspaper since 2006. She’s taken on several key roles mainly at the editorial department where she’s been an editor for over ten years. Since 2019 she’s the boss of Di Digital, the newspapers department covering tech, startups and the digitalization in business. This has been a bit like coming home for her since she developed an interest in computers as a child going into programming and web development in her teens. Before joining Dagens industri she worked with illustration and graphic arts. Ida has a Bachelor of Arts from Mälardalen University.

Magda Lukaszewicz

Magda Lukaszewicz

Principal, Balderton Capital

Magda joined Balderton in 2018. She is a principal and responsible for the Nordics, with a particular interest in fintech. Prior to Balderton, Magda was at Goldman Sachs, starting in the financing group, and later moved to the Consumer, Retail & Healthcare M&A team. Before joining Goldman Sachs, Magda was involved in Swedish politics and worked in start-ups. Magda has an MSc in Business & Economics from Lund University. 

Alfred Malmros

Alfred Malmros

Co-Founder, Anyone

Alfred is co-founder of the startup Anyone and a marketing and technology executive with extensive brand, communications and product experience. During six years at Google, he was the chief marketing officer at Jigsaw, head of marketing at Google Ideas and the creative strategy lead at Google Creative Lab. He led the transformation of Google Ideas into Jigsaw, which focuses on digital security for activists and journalists in repressive societies, and launched and scaled a dozen products, including Project Shield and Perspective. Alfred is the recipient of over 30 technology and marketing industry awards and is fellow of the Royal Society of Arts.

Caroline Norbury OBE

Caroline Norbury OBE

CEO, Creative UK

Tahero Nori

Tahero Nori

Founder & CEO, BuddyCompany

Konrad Olsson

Konrad Olsson

CEO, Editor-in-chief & Founder, Scandinavian Mind

Ben Roth

Ben Roth

Online Business Director, Volvo Car UK

Ben is currently the Consumer Director for Volvo Cars UK, responsible for Consumer Experience, Acquisition & Retention and Marketing. He has over 15 years of non-industry experience, having spent his early career in the product space within financial services, before moving to John Lewis where he looked after various Marketing and eCommerce teams over the course of twelve years. During that time grew to become one of the foremost online retailers in the UK, with online mix growing from 20% of revenue to over 60%. That period taught him the importance of interconnectivity between product, proposition, commercial model and brand values in service of consumer experience. He moved to Volvo Cars UK in 2021 to look after their fast growing online direct business, with flexible subscriptions leading the charge

Fredrik Rundqvist

Fredrik Rundqvist

CEO, Sharkmob

Fredrik Rundqvist is a Swedish entrepreneur with decades of experience from the entertainment industry. He is the CEO and co-founder of Sharkmob, which has offices in London, UK and Malmö, Sweden, and has worked with games since 2008. His past includes working as the Executive Producer for Tom Clancy’s The Division and COO for Massive – a Ubisoft studio, which was preceded by a long career in the music industry.

Barry Smith

Barry Smith

CIO, Skanska UK

Barry is Chief Information Officer and a member of the senior management team at Skanska, one of the leading construction and services organisations in the UK. As CIO he is responsible for Technology Strategy and Delivery, and is a joint sponsor in Skanska’s Digital Transformation Strategy. Barry has an extensive background in the architecture, engineering construction sector and is a Non-Exec Director in addition to his CIO role.

Dr Jo Twist OBE

Dr Jo Twist OBE


Dr Jo Twist OBE, CEO of Ukie, the trade body for UK games and interactive entertainment. With a 25-year background in interactive entertainment, technology, education, creative media and youth culture, Jo has wide-ranging experience in high-level influencing, stakeholder management and organisational change. She sits on a range of high-level boards, committees, and advisory groups, representing the games and interactive entertainment sector and advocating change on its behalf. She is a VP for games accessibility charity SpecialEffect, Patron of Safe in Our World mental health and games charity, trustee for Royal Historic Palaces, and holds two visiting academic roles. In 2016 she was awarded an OBE for services to the creative industries and won MCV Women in Games award for Outstanding Contribution. She was also named as one of the Evening Standard’s Progress 1000 Most Influential People in 2019 and entered the Computer Weekly Hall of Fame in 2021.

John Vary

John Vary

Futurologist, John Lewis Partnership

John Vary is a Futurologist with a world-class reputation for his future-focused storytelling skills, and work as a keynote speaker, where he fuses Anthropology with Futurology. John is invited to speak worldwide for a wide range of companies and audiences, including in retail, fashion, marketing, technology, strategy, innovation, and leadership. A TEDx speaker John has also guest lectured at Warwick Business School and UCL.

This is Tech Forum

Celebrating the best of the latest in technology from across the North Sea, Tech Forum features leading experts at global success stories, exciting entrepreneurs and challengers alongside passionate purse-string partners.

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