New SCC business guide on British business culture and media relations
2 July 2021
Although Swedes are generally very well liked in the UK, we may assume we are more alike than we actually are. There are however some differences that are important to be aware of, learn about and prepare for, both when it comes to the business culture and the media landscape. This new business guide, brought to you by the SCC in collaboration with Think Solutions and Deliberate PR, leads you through the similarities and differences between Swedish and British business cultures, as well as the pitfalls and how to avoid them.
This guide is part of a series of business guides on setting up and running a business in the UK, brought to you in partnership with experts in their respective fields.