Electrolux & AEG: Taste of London 2017

15 November 2017

Smriti Edwards

SCC Patron Electrolux is continuing its headline sponsorship of Taste of London, with its premium brand AEG at the Festive Edition of London’s biggest food festival this November.

Between 16 – 19 November 2017, East London’s stunning Tobacco Dock will be transformed into a foodie wonderland brimming with the city’s tastiest food and festive tipples. What’s more, there will be a fantastic line-up of world renowned chefs taking to the stage at AEG’s Taste Theatre, interactive masterclasses to get involved with and just the festive atmosphere you need to get you in the mood for Christmas.

As lead sponsor, AEG will have a large presence at the show with branded sponsorship of the Taste Theatre which will see renowned chefs conduct cooking demonstrations through the four days of the event. The Taste Theatre will feature the latest AEG appliances, showcasing state of the art induction and steam technologies, guaranteeing chefs the performance they expect and deserve.

Presented by cook, food journalist, stylist, and Instagram star Rosie Birkett, the AEG Taste Theatre will offer visitors the chance to get up close and personal with professional chefs, including Jeremy Pang, founder of School of Wok cookery school located in Covent Garden.

Alongside this, AEG will be organising an exclusive, hands-on baking class experience, where visitors will have the chance to take part in curated Get Baking masterclasses. In these classes, visitors will learn how to perfect both savoury and sweet bakes using steam and induction to achieve mouth-watering results that a professional would be proud of. Guiding visitors to dessert perfection will be Gluts & Gluttony founder Kathy Slack, who will be sharing her wisdom as a seasoned supper club chef and food writer, while Great British Bake Off 2014 finalist and builder-baker extraordinaire Richard Burr will be present to give his expert tips, so participants can wave goodbye to soggy bottoms or sunken centres for good.

Peter Spencer, Electrolux UK & Ireland, Managing Director, commented: “AEG has been designing and engineering innovative and intelligent technology for the last 125 years, equipping consumers with the tools needed to create exceptional taste experiences at home. We look forward to Taste of London as it’s a fantastic opportunity for us to showcase our best-in-class products and technologies and allow consumers to get a hands-on experience with our appliances. We hope visitors enjoy our brand experience and have a fun and memorable time at this year’s Festive Edition.”

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